1. Order received via Shopify
2. Pick & pack at QLD facility
3. Label printed (Australia Post / Sendle integration)
4. Dispatch within 1–2 business days
5. Tracking number sent to customer via Klaviyo automation
6. Delivery 2–5 business days nationally

🇦🇺 Australian Competitors

🇺🇸 US Competitors (Watch List)

Mighty Munch — Top Ads

Wuffes (US) — Top Ads

Dog is Human (US) — Top Ads

Category 1: Shocking Statistics

• 1"80% of dogs show signs of gum disease by age 3. Most vets blame owners. The real culprit? The food we've been told is 'complete and balanced.'"
• 2"1 in 5 dogs has arthritis. The majority never get a diagnosis - just a shorter, quieter life where running stopped being fun."
• 3"41% of Australian dogs are overweight. Kibble has a 30-60% carbohydrate content. Dogs evolved on less than 5% carbs. Connect the dots."
• 4"28% of dogs aged 11-12 show signs of canine dementia. It starts with nutritional deficiencies years before the symptoms appear."
• 5"Skin and coat problems are the #1 reason Australians take their dogs to the vet. Before you pay $400 for an allergy test - have you looked at what's in the food?"
• 6"Beef heart contains more CoQ10 per gram than any other food on the planet. Your dog evolved eating it. Modern kibble doesn't contain it."
• 7"The average Australian spends $1,200/year on vet bills. A huge percentage of those visits are for conditions directly linked to nutrition."
• 8"Dogs fed minimally processed diets have measurably lower inflammatory markers, better gut microbiome diversity, and healthier body condition scores."

Category 2: Kibble Truth Bombs

• 9"The real reason your dog's 'premium' kibble isn't enough - and it has nothing to do with the brand."
• 10"Your kibble was cooked at 160-180°C before it reached your dog's bowl. At that temperature, up to 90% of naturally occurring vitamins are destroyed. Then they add synthetic ones back in. That's the whole game."
• 11"'Complete and balanced' is a regulatory minimum, not a health standard. It means the food meets baseline requirements to avoid deficiency diseases. Not that your dog is thriving."
• 12"Zinc oxide is what most kibble manufacturers use to hit the zinc requirement on the label. Its absorption rate? 9-10%. Zinc from whole beef organs? 40-60% absorbed. Your dog is eating 'zinc' and still being zinc-deficient."
• 13"What vets don't tell you about premium kibble: the $90 bag uses the same extrusion process, the same temperatures, and the same synthetic vitamin premix as the $30 bag. You're paying for marketing."
• 14"Natural enzymes in food are destroyed above 48°C. Kibble is processed at 120-180°C. Every single enzyme is gone before the bag is sealed. Your dog's pancreas has to do all the work - every single meal, for life."
• 15"The omega-3s in kibble are largely oxidised before your dog ever eats them. High heat + oxygen exposure = rancid fats. The label says it's there. The food disagrees."

Category 3: Organ Meat Education

• 16"Wolves eat the organs first. Always. Before the muscle, before the bone. Evolution encoded this because organs contain nutrients muscle meat never will."
• 17"Beef liver is, gram for gram, the most nutrient-dense food on Earth. Vitamin B12: 4,629% of daily needs. Vitamin A: richest whole-food source in existence."
• 18"The real reason your dog goes feral for liver: millions of years of evolution taught them that organ meats = survival nutrients. It's not just taste. It's ancestral intelligence."
• 19"Beef heart is the world's richest food source of CoQ10 - the compound that powers mitochondria. Without it: energy drops. Joints deteriorate. Heart muscle weakens."
• 20"Beef kidney: 141mcg selenium per 100g. Selenium activates the master antioxidant system. Australian soils are selenium-deficient. Your AU dog is at higher risk than dogs anywhere else."
• 21"A prey animal is 15-25% organ meat by body weight. Wild canids consume that every meal. Modern dogs get 0% in kibble. That gap shows up as every condition your vet keeps treating."
• 22"Taurine is abundant in beef heart. It's critical for cardiac function, vision, and brain health. It's largely absent in most dog diets. The fix is simple."

Category 4: Freeze-Dry Science

• 23"Freeze-drying happens at sub-zero temperatures. No heat. No pressure. Every nutrient, enzyme, and cofactor stays exactly as nature made it."
• 24"Cooking kills enzymes at 48°C. Boiling kills vitamins at 70-100°C. Kibble extrusion destroys almost everything at 160-180°C. Freeze-drying stays below -10°C throughout."
• 25"Freeze-dried beef liver retains 90-98% of all nutrients. The same liver cooked at 160°C retains 10-60%. We chose freeze-drying because your dog deserves the real thing."

Category 5: Root Cause Angles

• 26"Your dog's itchy skin isn't allergies. It's a zinc deficiency weakening their skin barrier, allowing allergens in. Treat the zinc. Fix the barrier."
• 27"Fatigue in dogs isn't laziness. It's often B12 and CoQ10 deficiency. The mitochondria are running on empty."
• 28"Every time you see a dog with a dull, brittle coat - you're seeing a vitamin A deficiency. With real liver (not synthetic supplements), the coat transforms."
• 29"Loose stools. Excessive gas. Sensitive stomach. Signs of a gut microbiome that's been fed processed starch for years and lost its diversity."
• 30"Canine cognitive dysfunction (dog dementia) is largely preventable with the right nutrition, started early. DHA, B12, folate, CoQ10 - all found in organ meats."

Category 6: Comparison & Social Proof

• 31"We take multivitamins because we know processed food doesn't give us everything we need. Our dogs eat processed food every single day and get nothing extra."
• 32"You take AG1. What does your dog get? Wild Wolf - daily multivitamin made from real beef organs and greens."
• 33"The difference between a dog on Wild Wolf and a dog on kibble alone: the dog who still wants to chase the ball at age 9. The coat strangers stop to comment on."

Category 7: Emotional Hooks

• 34"Your dog trusts you completely. Every meal is given with zero scepticism. That's not just loyalty - it's a responsibility."
• 35"Dogs can't tell you when they're deficient. They can't say 'I'm tired because I haven't had enough B12 in three years.' They just get quieter. Slower. You call it ageing. Most of the time, it isn't."
• 36"The years go fast. You blink and the puppy is 7. At 7, what you've fed them for seven years is written into their joints, their teeth, their brain, their gut. Start now."
• 37"If someone told you that giving your dog one small scoop per day could add 2 healthy years to their life - what would that be worth to you?"

Category 8: Challenge & Call-Out

• 38"Tell me why you'd buy a $90 bag of kibble but balk at $1.33/day for actual organ nutrients."
• 39"'My dog seems fine on kibble.' Fine. That's the bar we've set for the animals we say are family."
• 40"The pet food industry makes $3 billion a year in Australia. They spend millions on advertising and almost nothing on nutrition education. That's not an accident. It's a business model."
• 41"Still feeding kibble alone? You're leaving their health on the table."
• 42"If your dog has a dull coat, low energy or itchy skin - this is why."
• 43"Ask yourself: when did your dog last have real organ meat in their diet? Exactly."
• 44"Stop treating the symptom. Start fixing the cause. Wild Wolf."
• 45"Your dog trusts you completely with every meal. Are you giving them enough?"

Direct Response Hooks (Ads)

• 46"She was a fussy eater. Now she licks the bowl clean. Wild Wolf. 20% off today."
• 47"The only Aussie dog multivitamin made from real beef organs."
• 48"For just $1.33 a day, end the scratching, the rashes, the paw licking."
• 49"My dog stopped scratching. In 11 days. Wild Wolf. 20% off your first bag."
• 50"Every day you don't add this to their bowl is a day they're running on empty."

6 Defensible Claims

90-Day Authority Plan