📣 Marketing
Full channel strategy — organic, paid, email, affiliates, SEO.
Active Campaigns
Email Subscribers
Active Affiliates
ROAS
Launch Checklist
5 Ads to Build - Priority Order
| # | Package | Character | Hook | Audience | Platform | Status |
|---|---|---|---|---|---|---|
| 1 | Pkg 5 - Kibble Nutrients | Vet | "Your dog's food was cooked at 200°C..." | Cold - AU dog owners | Reels + TikTok + FB | Voiceover ready |
| 2 | Pkg 4 - AG1 Hook | Vet | "You take a daily multivitamin. What does your dog get?" | Cold - health conscious | Reels + TikTok | Voiceover ready |
| 3 | Pkg 1 - Pain/Suffering | Dog Mum | "Is your dog sleeping more than playing?" | Cold - broad AU | Reels + TikTok | Voiceover ready |
| 4 | Pkg 2 - Gut/Failed Solutions | Dog Mum | "Tried everything? Still not fixed?" | Cold - frustrated buyers | Reels + TikTok | Voiceover ready |
| 5 | Pkg 3 - Founder Story | Dog Mum | "I didn't set out to build a supplement brand..." | Retargeting only | FB + IG | Voiceover ready |
Campaign 1 - Prospecting ($50/day)
Run: Ad 1 (Kibble) + Ad 2 (AG1)
Run: Ad 2 (AG1) + Ad 3 (Pain)
Run: winning ad from Sets 1 and 2
Campaign 2 - Retargeting ($20/day)
Add: "60-day guarantee - you literally can't lose"
Lead with social proof
Copy: "10% off with code WOLF10 - expires soon"
Ad Copy - Ready to Use
CapCut Edit Guide
Timeline
Social Media Competitor Analysis
⏳ Research in progressWhat We Know So Far — Key Gaps to Exploit
| Brand | Their Strength | Their Gap | Wild Wolf Opportunity |
|---|---|---|---|
| Mighty Munch 🇦🇺 | Heavy video spend, 200k+ customers, strong social proof | Synthetic supplement feel, no real food story | Out-educate them on organ nutrition, human-grade angle they can't match |
| Dog Years 🇦🇺/🇳🇿 | Sharpest copy in market, emotional storytelling, "Mac" founder story | NZ origin, chews not powder, no superfood angle | Beat them on Australian authenticity + ingredient quality story |
| Rose-Hip Vital 🇦🇺 | Established brand, clinical proof angle | Single ingredient, no video, discount-led = cheap positioning | More premium, more ingredients, better story |
| Petz Park 🇦🇺 | Named dog case studies, symptom targeting | Not a dog specialist, diluted brand | Dog-only focus, deeper expertise |
| Iron Paws 🇺🇸 | "AG1 for dogs" angle, superfood powder format | US only, greens focus — no beef organs | Own the AG1 angle in AU before they arrive + add the organ story they don't have |
| Dog is Human 🇺🇸 | Polished brand, 47k reviews, vet team | Synthetic vitamins with liver flavouring only — NOT real organs | Direct comparison: "Real organs vs liver flavouring" — Wild Wolf wins on ingredient quality |
Immediate Social Playbook — What to Do Now
• Pkg 4 (AG1 for dogs) — pattern interrupt
• Education: "5 things about dog food that should make you angry"
• Real dog eating from bowl — authentic lifestyle
• Post 3-4x per week minimum
• Ingredient deep dives (liver, heart, kidney)
• "Signs your dog has nutritional gaps"
• Kibble processing facts
• Post 2-3x per week
• "Did you know" single-stat hooks
• Customer reposts / UGC
• Product in use (scoop in bowl)
• Post every day
30% Social proof (UGC, reviews, results)
20% Entertainment (relatable dog content)
10% Direct product / CTA
Never lead with "buy our product" — lead with education
Posting Schedule
| Format | Frequency |
|---|---|
| Instagram Reels | 3-4 per week |
| TikTok | 3-4 per week |
| Stories | Daily |
| Feed Posts | 2-3 per week |
Content Calendar Rhythm
5 Content Pillars
Hashtag Strategy
#wildwolf#wildwolfdog
#dognutrition#doghealth#dogmum#australianmade#dogvitamins
#humangrade#beeforgan#dogwellness#rawfeeding#doglifestyle#aussidog
Competitor Paid Ad Intelligence
| Brand | Spend | Formats | Landing Page | Lead Offer | Running Since |
|---|---|---|---|---|---|
| Mighty Munch 🇦🇺 | Heavy | Video (30s–2min) | Case study / advertorial | 90-day guarantee | Oct 2024 |
| Dog Years 🇦🇺 | Medium | Video + Image | Product page direct | Trial tin + guarantee | Feb 2026 |
| Rose-Hip Vital 🇦🇺 | Medium | Image only | Product page | 50% off first order | Nov 2025 |
| Petz Park 🇦🇺 | Medium | Video + Image | Product page | 10% off + bundle | Nov 2025 |
| Wuffes 🇺🇸 | Very Heavy | Video (30s–90s) | Product page + discount | 50% off + vet-backed | Dec 2025 |
| Iron Paws 🇺🇸 | Medium | Video + Image | Product page | 60-day guarantee | Feb 2026 |
| Dog is Human 🇺🇸 | None/Low | — | — | — | Not running |
What's Working Across The Market
Wild Wolf — First 3 Ads to Run
Hook: "Your dog's premium kibble was cooked at 200°C..."
Audience: AU dog owners 25-55, interest: dog food, pet health
Landing page: Advertorial — "Why premium kibble isn't enough"
CTA: "Fill the gap — 60-day guarantee"
Budget: $30/day | Goal: find winning CPM/CTR
Hook: "You take a daily multivitamin. What does your dog get?"
Audience: AU health-conscious dog owners, interest: AG1, human supplements
Landing page: Product page direct
CTA: "Give your dog the real thing"
Budget: $20/day
Hook: "I built this because I couldn't find what I needed"
Audience: Website visitors 30 days (no purchase)
Landing page: Product page
CTA: "Try Wild Wolf risk-free — 60-day guarantee"
Budget: $15/day
Campaign 1 — Prospecting
$30-50/day| Ad Set | Creative | Priority |
|---|---|---|
| AU dog owners, pet health interest | pkg5 — Kibble nutrients (Vet) | Test first |
| AU dog owners, natural/holistic | pkg4 — AG1 angle (Vet) | Test second |
| AU dog owners, broad | pkg1 — Pain angle (Dog Mum) | Test third |
| Lookalike 1% — visitors | pkg2 — Gut angle (Dog Mum) | Scale winner |
Campaign 2 — Retargeting
$15-20/day| Audience | Creative |
|---|---|
| Website visitors 30d (no purchase) | pkg3 — Founder story |
| Video viewers 50%+ (no purchase) | 60-day guarantee offer |
| Add to cart (no purchase) | UGC testimonial |
KPI Targets
Target CPA
Target ROAS
Target CTR
Hook Rate
Platform Recommendation
Automation Flows
Broadcast Calendar
Target Keywords
Blog Content Ideas
Influencer Gifting Strategy
Gifting Note Template
💰 Finance
Revenue, costs, margins, cash flow, ad spend.
Monthly Revenue
Ad Spend
Gross Margin
Net Profit
📦 Logistics
Fulfilment, shipping, inventory, suppliers.
Pending Orders
Stock Level
Avg Shipping Time
🏭 Manufacturing
Production, formulation, batches, quality control.
Active Batches
Next Production Run
🔬 Research
Competitor intelligence, ad analysis, content production pipeline.
Content Pipeline
Scan Status
| Brand | Market | Status | Ads |
|---|---|---|---|
| Mighty Munch | 🇦🇺 AU | ✅ Done | 15 |
| Dog Years | 🇦🇺 AU | ✅ Done | 15 |
| Rose-Hip Vital | 🇦🇺 AU | ✅ Done | 15 |
| Petz Park | 🇦🇺 AU | ✅ Done | 15 |
| Zesty Paws AU | 🇦🇺 AU | ✅ Done | 15 |
| Wuffes | 🇺🇸 USA | ✅ Done | 15 |
| Iron Paws | 🇺🇸 USA | ✅ Done | 15 |
| VitalPaws | 🇺🇸 USA | ✅ Done | 15 |
| Zesty Paws USA | 🇺🇸 USA | ✅ Done | 15 |
| Dog is Human | 🇺🇸 USA | No ads found | 0 |
🐺 Wild Wolf Positioning — The Gap We Own
Wild Wolf is a daily multivitamin powder added to your dog's food. Every competitor uses synthetic vitamins and lab-made ingredients. Wild Wolf uses human-grade beef organs and greens. Same category — completely different quality. Like the difference between a synthetic Vitamin C tablet and eating an orange.
Mighty Munch
HIGH threat- "80% of dogs experience joint pain"
- "Tried sprays, creams, still licking paws? → gut"
- "Just two dog dads from Melbourne's southeast"
- "When we say scam, we mean the opposite"
Dog Years
HIGH threat- "The limp isn't the first sign — it's the last" ⭐️ BEST HOOK
- "I wish Mac could've known what he started" (named dog)
- "You're curious. You don't want to commit. Good." (trial tin)
- "Dogs are wired to hide pain"
Rose-Hip Vital
MEDIUM threat- "50% OFF — Don't miss out" (heavy discount play)
- "Scientifically and clinically proven"
- "Get your dog moving again or your money back"
Petz Park
MEDIUM threat- "Is your dog constantly licking their paws?"
- "Stony's journey to better skin health" (named dog case study)
- "Allergy Duo — probiotic + skin & coat combo"
Iron Paws 🔑
HIGH threat (US)- "Like AG1 but for dogs" ⭐️ KEY ANGLE
- "Daily superfood greens powder, vet-formulated"
- "Supports gut health, immunity, dental health"
Wuffes
MEDIUM threat (US)- "It starts small. Shorter walks, less excited for playtime"
- "That's not age — it's joint discomfort creeping in"
- "Vet-backed, clinically-tested + 50% off" (always)
Mighty Munch — Founder Story (1:20)
Mighty Munch — Scam Hook (0:52)
Mighty Munch — Gut/Paw Licking (1:40)
Mighty Munch — Short Probiotic (0:28)
📦 Package 1 — Hidden Suffering / Pain Angle
📦 Package 2 — Gut / Failed Solutions Angle
📦 Package 3 — Founder / Authenticity Angle
📦 Package 4 — "AG1 for Dogs" Angle
📦 Package 5 — "Cooking Destroys Nutrients" Angle ⭐️
Brand Voice — Rachel (ElevenLabs)
✅ Locked InPackage 1 — Hidden Suffering / Pain Angle
Package 2 — Gut / Failed Solutions Angle
Package 3 — Founder / Authenticity Angle
Package 4 — AG1 For Dogs Angle
Package 5 — Cooking Destroys Nutrients ⭐️
🧠 Education
Wild Wolf's expert knowledge base — facts, hooks, blog outlines, authority positioning.
How to Use These Hooks
Category 1 — Shocking Statistics
Category 2 — Kibble Truth Bombs
Category 3 — Organ Meat Education
Category 4-8 — More Hooks
Key Dog Health Facts — Wild Wolf Angles
| Condition | Prevalence | Root Cause | Wild Wolf Solution |
|---|---|---|---|
| Joint Pain / Arthritis | 80% of dogs over 8 | Chronic inflammation, collagen breakdown, nutrient deficiency | Glucosamine naturally in cartilage, CoQ10 from heart, anti-inflammatory omega-3s |
| Skin & Coat Issues | #1 vet visit reason in AU | Zinc deficiency, omega-3 imbalance, vitamin A shortage | Bioavailable zinc from organs, vitamin A from liver, essential fatty acids |
| Digestive Issues | ~40% of dogs regularly | Poor gut microbiome, enzyme deficiency, processed food diet | Natural enzymes preserved by freeze-drying, organ nutrients support gut lining |
| Low Energy / Fatigue | Very common, often mislabelled as "ageing" | B12 deficiency, CoQ10 shortage, mitochondrial dysfunction | Beef heart (CoQ10), beef liver (B12), kidney (selenium for thyroid) |
| Obesity | 41% of AU dogs overweight | High carb kibble, insulin dysregulation, poor nutrient density | Nutrient-dense food reduces cravings, supports healthy metabolism |
| Cognitive Decline | 28% of dogs 11-12 yrs | DHA shortage, B12 deficiency, oxidative stress | B12, folate, CoQ10 and omega-3s from organ meats support brain ageing |
| Immune Issues | Increasingly common | Selenium deficiency, zinc shortage, lack of antioxidants | Kidney (selenium), organs (zinc), greens (antioxidants) |
| Dental Disease | 80% of dogs by age 3 | Processed carbs feed oral bacteria, nutrient deficiency weakens enamel | Greens blend supports oral microbiome, minerals support tooth structure |
Ingredient Profiles — What's In Wild Wolf & Why
• Vitamin A (retinol) — skin, vision, immune
• Vitamin B12 — energy, nerve function
• Iron (heme) — oxygen transport
• CoQ10 — cellular energy
• Folate — DNA repair
• Copper — connective tissue
• CoQ10 — heart function, energy production
• Taurine — cardiac muscle, brain, vision
• B vitamins — metabolism
• Iron — energy
• Selenium — antioxidant defence
• Selenium (141mcg/100g) — master antioxidant
• Vitamin B12 — nerve health
• Omega-3s — inflammation control
• Zinc — immune function
• Riboflavin — energy metabolism
• Antioxidants — fight oxidative stress
• Phytonutrients — cellular protection
• Fibre — gut microbiome support
• Vitamins C & K — immune + clotting
• Chlorophyll — detox support
5 Blog Outlines — Ready to Write
Target keyword: "dog supplement australia" | CTA: Try Wild Wolf free for 60 days
Target keyword: "beef organ dog supplement" | CTA: Shop Wild Wolf
Target keyword: "human grade dog supplements" | CTA: Wild Wolf ingredient list
Target keyword: "dog nutritional deficiency signs" | CTA: Start Wild Wolf today
Target keyword: "human grade dog food australia" | CTA: Shop Wild Wolf
6 Claims Wild Wolf Can Make (With Evidence)
90-Day Authority Content Plan
| Month | Theme | Goal | Content |
|---|---|---|---|
| Month 1 | Kibble Truth | Create awareness + curiosity | Weekly kibble fact posts, "things about dog food that should make you angry" TikToks |
| Month 1 | Introduce Organs | Educate on beef organs | Beef liver deep dive, ancestral diet posts, "wolves eat organs first" content |
| Month 2 | Condition-Specific | Build problem-awareness | Itchy skin, joint pain, low energy — root cause posts linking to nutrition |
| Month 2 | Social Proof | Build trust | Customer results, real dogs, before/after stories |
| Month 3 | Expert Credibility | Establish authority | Vet collaborations, science citations, ingredient breakdown series |
| Month 3 | Community | Build wolfpack | UGC campaigns, dog photo reposts, community Q&A |
📧 Klaviyo
All 4 missing email flows — full copy ready to paste into Klaviyo templates.
Email List
Existing Flows
Flows to Build
Setup
Email 1 — Immediate
Email 2 — Day 2
Email 3 — Day 5
Setup
Email 1 — 1 hour
Email 2 — 24 hours
Setup
Email 1 — Day 1
Email 2 — Day 7
Email 3 — Day 21
Email 4 — Day 45
Setup
Email 1 — Day 90
Email 2 — Day 100 (final)
🧬 Science & Ingredients
The research behind Wild Wolf — ingredients, conditions, and the science that backs every claim.
🫀 Beef Liver — Nature's Multivitamin
Ingredient #1The liver is the body's primary metabolic and filtration organ — and its greatest nutrient storage depot. Ancestrally, the liver was the most prized part of a prey animal, consumed first by predators. It is the single most nutrient-dense food on Earth.
| Nutrient | Per 100g | Why It Matters |
|---|---|---|
| Vitamin B12 | 111mcg | 4,629% RDI — nerve function, red blood cells, DNA synthesis, energy |
| Vitamin A (Retinol) | 4,900mcg RAE | World's richest source — vision, immune function, skin health, gene expression |
| Iron (Heme) | 6.2mg | Absorbed at 25–35% vs 2–15% for plant iron — oxygen transport and energy |
| Copper | 9.8mg | Richest food source — antioxidant enzyme (SOD), collagen synthesis, iron metabolism |
| Folate (B9) | 290mcg | Richest food source — DNA synthesis, cell division, homocysteine regulation |
| Riboflavin (B2) | 2.76mg | Highest of any food — energy metabolism, antioxidant recycling |
| CoQ10 | ~3.9mg | Mitochondrial energy and fat-soluble antioxidant |
| Zinc | 4.2mg | Immune function, skin integrity, wound healing — bioavailable heme form |
| Selenium | 36mcg | Thyroid function, glutathione peroxidase (master antioxidant) |
| Choline | 418mg | Brain development, liver function, methylation pathways |
| Protein | 26g | Complete protein, all 10 essential amino acids, 93%+ digestibility |
💚 Beef Heart — Nature's Pre-Workout
Ingredient #2The heart is cardiac muscle — a specialised muscle that never stops working. It is uniquely rich in the nutrients required for sustained, high-output energy production. Beef heart is the single richest food source of CoQ10 on Earth.
| Nutrient | Per 100g | Why It Matters |
|---|---|---|
| CoQ10 | 2.5–3.2mg | Highest food source on Earth — powers mitochondrial ATP synthesis in every cell |
| Taurine | 68mg | Heart muscle function, brain health, retinal function — deficiency linked to DCM |
| Vitamin B12 | 10mcg | 417% RDI — nerve function, energy metabolism |
| Iron (Heme) | 4.3mg | High bioavailability — oxygen transport and energy |
| Collagen & Elastin | Significant | Joint support, skin structure, cardiovascular tissue integrity |
| Selenium | 25mcg | Thyroid function, master antioxidant system |
| Niacin (B3) | 7.5mg | NAD+ production, energy metabolism, DNA repair |
🫘 Beef Kidney — The Selenium Powerhouse
Ingredient #3The kidney is the body's filtration system — responsible for blood purification, hormone production (including erythropoietin for red blood cell production), and electrolyte balance. It is extraordinarily rich in selenium and B vitamins.
| Nutrient | Per 100g | Why It Matters |
|---|---|---|
| Selenium | 141mcg | One of the highest food sources — thyroid activation, glutathione peroxidase, antioxidant defence |
| Vitamin B12 | 27mcg | 1,125% RDI — energy metabolism, nervous system |
| Riboflavin (B2) | 2.5mg | Energy metabolism, FAD cofactor for antioxidant pathways |
| Iron (Heme) | 4.6mg | High bioavailability heme iron — oxygen transport |
| Zinc | 2.3mg | Immune function, enzyme systems, wound healing |
| Omega-3 (ALA) | Present | Anti-inflammatory fatty acids supporting skin, joints, and brain |
🌿 Greens Blend — The Gut & Antioxidant Layer
Ingredient #4Dogs in the wild consumed the stomach contents of prey — pre-digested greens full of plant phytonutrients, enzymes, and prebiotic fibre. The greens blend in Wild Wolf replaces this missing layer of nutrition absent from all-meat or all-kibble diets.
🦴 Joint Pain / Osteoarthritis
1 in 5 dogs1.2M+ dogs
$500–$3,000
5–7 years
🐾 Skin & Coat / Atopic Dermatitis
#1 vet visit reason25% of vet visits
$400–$2,500
$200M+ AUD
🦠 Digestive Issues / Gut Dysbiosis
30% of dogs30–60%
28x less than humans
$300–$1,500
🛡️ Immune System Dysfunction
Gut = 60% of immune system⚡ Low Energy / Lethargy
25% of owners report4,629% RDI
2.5–3.2mg/100g
🚫 Food Allergies & Sensitivities
10–15% of dogs⚖️ Obesity & Weight Management
41–45% of AU dogs overweight🧠 Cognitive Decline (CCD)
28% of dogs 11–12yrs🦷 Dental Disease
80% of dogs by age 3⚠️ What Kibble Does to Nutrients
| Metric | Standard Kibble | Wild Wolf |
|---|---|---|
| Processing temp | 160–180°C | −40°C (freeze-dried) |
| Vitamin form | Synthetic add-backs | Native whole-food form |
| Vitamin A bioavailability | Retinyl palmitate (synthetic) | Retinol from liver (3–6x more absorbed) |
| Iron bioavailability | Non-heme iron (2–15% absorbed) | Heme iron (25–35% absorbed) |
| Zinc bioavailability | Zinc oxide (poorly absorbed) | Heme zinc (40–60% more bioavailable) |
| Enzymes | None (heat destroyed) | Intact (freeze-drying preserves them) |
| CoQ10 | None | 2.5–3.2mg/100g from beef heart |
| Taurine | Variable / often absent | 68mg/100g from beef heart |
| Protein structure | Denatured (AGE compounds formed) | Native, undenatured, recognizable |
❄️ Why Freeze-Drying Matters
| Method | Temp | Nutrient Retention | Enzymes Intact? |
|---|---|---|---|
| Freeze-Drying (Wild Wolf) | −40°C | 97–99% | ✓ Yes |
| Air-Drying | 50–70°C | 70–85% | Partial |
| Baking / Oven | 150–200°C | 30–60% | ✗ No |
| Kibble Extrusion | 160–180°C | 20–40% | ✗ No |
🐺 The Ancestral Diet — What Dogs Evolved Eating
Dogs domesticated from wolves ~15,000 years ago. For 14,900 of those years, they ate prey — whole animals including organs, blood, bone, and stomach contents. Commercial dry kibble has existed for ~75 years. Dogs' digestive systems have not meaningfully adapted.
🌐 Website
Copy improvements, trust builders, conversion optimisation for wildwolf.com.au
Current Site — What's Missing vs Competitors
| Element | Wild Wolf Now | Mighty Munch / Dog Years | Priority |
|---|---|---|---|
| Hero statement | ❌ Weak / missing | Strong clear value prop | Fix first |
| Social proof / reviews | ❌ None visible | Hundreds of reviews, quotes, locations | Fix first |
| Ingredient story | ❌ Not prominent | Ingredient breakdown, science section | High |
| Founder story | ❌ Missing | "By pet parents for pet parents" | High |
| Differentiation | ❌ Not clear | Clear vs category | Fix first |
| Guarantee prominent | In FAQ only | On every page, above fold | High |
| Made in Australia | Not prominent | 🇦🇺 badge everywhere | High |
| How it works | In FAQ | Dedicated section with visuals | Medium |
| Before/after or results | ❌ None | Customer transformation stories | High |
Recommended Hero Section
Review Strategy
⭐️⭐️⭐️⭐️⭐️ Sarah M. — Sydney NSW
⭐️⭐️⭐️⭐️⭐️ James T. — Brisbane QLD
⭐️⭐️⭐️⭐️⭐️ Renee K. — Melbourne VIC
Review Request Email Template
Recommended Image Order
Updated 2026-03-15| Position | Slide | Why |
|---|---|---|
| 1st | Slide 3 — Reviews | Lead with social proof — trust before features |
| 2nd | Slide 5 — Dog eating from bowl + dosage | Shows product in use, real dog, clear instructions |
| 3rd | Slide 2 — Comparison table | Handles "why not just use X" objection |
| 4th+ | Remaining slides | Benefits, ingredients etc. |
| PULL | Slide 4 — AI Vet | AI-generated photo destroys trust — remove immediately |
Slide 3 — Reviews ✅ Keep, minor fixes
Slide 5 — Dog Eating From Bowl ✅ Keep, minor fixes
Slide 2 — Comparison Table ✅ Keep, update rows
Slide 4 — AI Vet ❌ PULL IMMEDIATELY
Slide 1 — Hero Product Shot 🔧 Needs work
Subscription vs One-Time — Key Difference
Trust Signals to Add to Site
🤝 Affiliates
Influencer outreach, program structure, swipe copy, prospect tracking.
Commission (Micro)
Commission (Mid)
Commission (Macro)
Vets / Trainers
Cookie Window
Payout
What Affiliates Get
Ideal Affiliate Profile
Recommended Tracking Tool
Alternative: Shopify Collabs (built-in, free to start)
Prospect List
25 AU Prospects| Handle | Platform | Followers | Type | Priority | Status | Notes |
|---|---|---|---|---|---|---|
| @the_blueboys | 649k | Lifestyle | HIGH | Not contacted | Staffie owners, advocacy + wellbeing. Already does brand deals. | |
| @winniethecattledog | 588k | Dog Mum | HIGH | Not contacted | April Butler. CEO of @apawlopets — business-savvy affiliate. | |
| @tommybluestaff | 377k | Lifestyle | HIGH | Not contacted | Sunshine Coast QLD. Staffy owners extremely health-conscious. | |
| @squidthegriff | 347k | Breed | HIGH | Not contacted | Adelaide. Brussels Griffon. Premium spenders, brand-partnership-active. | |
| @miss_poppet_the_samoyed | 300k | Breed | HIGH | Not contacted | Melbourne. Samoyed. "Wolf pack" in bio — natural Wild Wolf tie-in. | |
| @lunas_golden_life | 283k | Breed | HIGH | Not contacted | Golden Retriever. 2.41% engagement. Premium health-focused owners. | |
| @jungle_doctor | 171k | Vet | HIGH | Not contacted | Dr Chloe Buiting. Conservation vet. Huge credibility for organ nutrition story. | |
| @ameliathedogtrainer | 156k | Trainer | HIGH | Not contacted | Amelia Steele. 156k. Trainer recs carry massive trust weight. | |
| @jamiethedogtrainer | 146k | Trainer | HIGH | Not contacted | Jamie. AU dog trainer. Nutrition + training tie-in is natural. | |
| @kylo_and_vader_the_retrievers | 108k | Breed | MEDIUM | Not contacted | Perth. Golden Retriever duo. Health-obsessed audience. | |
| @itswoofs | 170k | Dog Mum | HIGH | Not contacted | Melbourne. Cavoodle. Young, urban, health-aware. Already monetising. | |
| @threegoldenbears_ | 167k | Dog Mum | HIGH | Not contacted | 3 Golden Retrievers. Accepts collabs. High health-focus audience. | |
| @drkatrina | 50k+ | Vet | HIGH | Not contacted | Dr Katrina Warren. Australia's most recognised vet. TV/radio career. | |
| @dralexhynes | 50k+ | Vet | HIGH | Not contacted | Dr Alex Hynes. Emergency vet, Bondi Vet cast. High authority. | |
| @archer.the.gsd | 78k | Breed | MEDIUM | Not contacted | Perth. GSD. Force-free trained. Raw feeding interest. | |
| @hazel_thecavalier | 67k | Breed | MEDIUM | Not contacted | Melbourne. Cavalier. Heart-condition breed = nutrition-aware owners. | |
| @kevthewhip | 55k | Dog Mum | MEDIUM | Not contacted | Sydney. Whippet. Relatable dog mum content. Athletic breed angle. | |
| @rolloshiba | 46k | Breed | MEDIUM | Not contacted | Perth. Shiba Inu. Listed with Power Pets Agency. Easy to book. | |
| @winstonandbettycocker | 46k | Breed | MEDIUM | Not contacted | Sydney. Cocker Spaniels. Active collab history with discount codes. | |
| @eddie.thechihuahua | 46k | Lifestyle | MEDIUM | Not contacted | Melbourne. Chihuahua. Has professional collab email. Actively seeking deals. | |
| @morty_thepug | 28k | Breed | MEDIUM | Not contacted | Adelaide. Pug + Frenchie. Brachycephalic owners = health-vigilant. | |
| @myaussietribe | TBC | Breed | MEDIUM | Not contacted | 3 Aussie Shepherds + Great Dane. Beach lifestyle, very AU aesthetic. | |
| @herecomesyodapup | 18k | Lifestyle | LOW | Not contacted | Melbourne. Moodle. Travel lifestyle. Actively seeks collabs. | |
| @tully_thekelpiex | 15k | Dog Mum | LOW | Not contacted | NSW. Kelpie. Young female owner. Also on TikTok. | |
| @bondibehaviourist | 16k | Trainer | LOW | Not contacted | Ian Shivers. Sydney. Behaviourist since 2007. High trust micro-influencer. |
Total Micro Creators
Verified
Needs Check
Hit First
🔥 Priority 1 — Raw & Nutrition Advocates
Hit These First| Handle | Followers | Verified | Notes |
|---|---|---|---|
| @functionalcanine | 7,000 | ✓ Verified | Qualified Canine Nutritionist. Raw/natural feeding advocate. Highest credibility of the group. |
| @theorganicdog_ | 6,000 | ✓ Verified | Organic/natural dog food advocate. Direct alignment with Wild Wolf's ingredient story. |
| @spotoncaninenutrition | 5,000 | ✓ Verified | QLD raw dog food and nutrition consultancy. Natural nutrition advocate. |
| @rawfeedingau | 4,000 | ✓ Verified | AU raw feeding community. Strong alignment with human-grade organ story. |
All 54 Micro Creators
| Handle | Followers | Type | Breed / Focus | Location | Verified | Notes |
|---|---|---|---|---|---|---|
| @functionalcanine | 7,000 | Nutrition | Raw / Natural | AU | ✓ | Qualified Canine Nutritionist. Hit first. |
| @theorganicdog_ | 6,000 | Nutrition | Organic / Natural | AU | ✓ | Direct alignment with Wild Wolf ingredient story. |
| @spotoncaninenutrition | 5,000 | Nutrition | Raw Nutrition | QLD | ✓ | Nutrition consultancy. Will get the product. |
| @rawfeedingau | 4,000 | Nutrition | Raw Feeding | AU | ✓ | AU raw feeding community. Human-grade angle is a natural fit. |
| @archie20_ | 9,500 | Lifestyle | Lifestyle | AU | ✓ | |
| @mac_cattle_dog | 9,200 | Breed | Cattle Dog | AU | ✓ | |
| @milo.n.stella_sheltie.siblings | 9,000 | Lifestyle | Sheltie | AU | ✓ | |
| @lil_and_dave_thecockers | 9,000 | Lifestyle | Cocker Spaniel | AU | ✓ | |
| @haruto.shiba | 9,000 | Breed | Shiba Inu | AU | ✓ | |
| @charlie.thecockerspaniel_ | 9,000 | Breed | Cocker Spaniel | AU | ✓ | |
| @cute_moonbear | 9,000 | Rescue | Rescue | AU | ✓ | |
| @gigitheschnauzerr | 8,100 | Lifestyle | Schnauzer | Mornington Peninsula, VIC | ✓ | Explicitly open to UGC collabs. |
| @goldens.of.australia | 8,000 | Breed | Golden Retriever | AU | ✓ | |
| @rescuedogsofaustralia_ | 7,000 | Rescue | Rescue | AU | ✓ | |
| @petfriendly.sydney | 7,000 | Lifestyle | Lifestyle | Sydney, NSW | ✓ | |
| @kevin_the_toy_cavoodle | 7,000 | Breed | Cavoodle | AU | ✓ | |
| @bordercollieaustralia | 7,000 | Breed | Border Collie | AU | ✓ | |
| @clyvethecollie | 6,600 | Lifestyle | Border Collie | Melbourne, VIC | ✓ | Senior dog (9yr) — ideal joint health and vitality story. |
| @adventurewithalma | 6,600 | Lifestyle | Finnish Lapphund | Sydney, NSW | ✓ | Bio explicitly mentions "healthy dog food" — nutrition/adventure crossover. |
| @frenchie.life.au | 6,000 | Breed | French Bulldog | AU | ✓ | |
| @petfriendly.melbourne | 6,500 | Lifestyle | Lifestyle | Melbourne, VIC | ✓ | |
| @labradoodle.au | 6,000 | Breed | Labradoodle | AU | ✓ | |
| @mrbertiebrown | 5,500 | Lifestyle | Lifestyle | AU | ✓ | |
| @cavoodle.sisters | 5,000 | Breed | Cavoodle | AU | ✓ | |
| @zoey_thedoodlebear | 5,000 | Breed | Doodle | AU | ✓ | |
| @dachshund.au | 5,000 | Breed | Dachshund | AU | ✓ | |
| @dogbeach.au | 5,000 | Lifestyle | Coastal / Adventure | AU | ✓ | |
| @groodle.au | 5,000 | Breed | Groodle | AU | ✓ | |
| @seniordogs.australia | 4,000 | Lifestyle | Senior Dogs | AU | ✓ | Senior dog angle — joint health, vitality story is perfect. |
| @kelpies.of.australia | 4,000 | Farm | Kelpie | AU | ✓ | |
| @aussie.shepherd.australia | 4,000 | Breed | Aussie Shepherd | AU | ✓ | |
| @spoodle.australia | 4,000 | Breed | Spoodle | AU | ✓ | |
| @badgal_peaches | 4,000 | Lifestyle | Lifestyle | AU | ✓ | |
| @aussiedogadventures | 4,500 | Lifestyle | Adventure | AU | ✓ | |
| @roger.and.ralph | 4,500 | Lifestyle | Lifestyle | AU | ✓ | |
| @dogagility.australia | 4,500 | Sport | Agility | AU | ✓ | |
| @nino.the.cavoodle | 4,500 | Breed | Cavoodle | AU | ✓ | |
| @cleothecavalier | 4,700 | ⚠️ Check | Cavalier | AU | Check | Verify on IG before DM. |
| @apollo_the_english_setter | 5,300 | ⚠️ Check | English Setter | AU | Check | Verify on IG before DM. |
| @sarge_the_maremma | 4,700 | ⚠️ Check | Maremma | AU | Check | Verify on IG before DM. |
| @rolex_the_toy_cavoodle | 4,000 | ⚠️ Check | Cavoodle | AU | Check | Verify on IG before DM. |
| @cavoodlefranklin | 3,500 | ⚠️ Check | Cavoodle | AU | Check | Verify on IG before DM. |
| @lewis_cavoodle | 3,200 | ⚠️ Check | Cavoodle | AU | Check | Verify on IG before DM. |
| @myko.mochi | 3,100 | ⚠️ Check | Lifestyle | AU | Check | Verify on IG before DM. |
| @zarathefrenchieb | 3,000 | ⚠️ Check | French Bulldog | AU | Check | Verify on IG before DM. |
| @miles.the.cavoodle | 3,000 | ⚠️ Check | Cavoodle | AU | Check | Verify on IG before DM. |
| @fosterdog_au | 3,000 | ⚠️ Check | Rescue/Foster | AU | Check | Verify on IG before DM. |
| @roger.the.cavoodle | 3,800 | ⚠️ Check | Cavoodle | AU | Check | Verify on IG before DM. |
| @aussie.farmdog | 3,500 | ⚠️ Check | Farm Dog | AU | Check | Verify on IG before DM. |
| @dogsofmelbourne_ | 9,000 | ⚠️ Check | Lifestyle | Melbourne, VIC | Check | Verify on IG before DM. |
| @greymuzzle.australia | 2,500 | ⚠️ Check | Senior Dogs | AU | Check | Verify on IG before DM. |
| @littlejsausages | 2,200 | ⚠️ Check | Dachshund | AU | Check | Verify on IG before DM. |
| @littledobbyrorybear | 1,400 | ⚠️ Check | Dog Mum | AU | Check | Verify on IG before DM. |
| @julesbabyjuno | 1,500 | ⚠️ Check | Lifestyle | AU | Check | Verify on IG before DM. |
| @roger.the.cavoodle | 3,800 | ⚠️ Check | Cavoodle | AU | Check | Verify on IG before DM. |
AU Community & Fan Pages
42 AccountsTotal Prospects
DM Sent
Replied
Product Sent
Posted
Active Affiliates
Outreach Pipeline
| Handle | Followers | Type | Priority | DM Status | Product | Posted | Notes | Action |
|---|
📦 Product Shipping Queue
Rules for DM Outreach
🐶 Dog Mum / Lifestyle Accounts
🩺 Vets / Vet Nurses
🎯 Dog Trainers
📩 Follow-up (if no reply after 5 days)
🤝 After They Post (affiliate offer)
Total Clinics
HIGH Priority
With Phone
Holistic Focus
HIGH Priority — Outreach First
| Practice | Location | Phone | Focus | Status | |
|---|---|---|---|---|---|
| The Integrative Vet (Dr Che Phillips) | Gold Coast, QLD | Website form | — | Integrative | Not contacted |
| Holistic Pet Health Australia | Online / AU | Website form | — | Holistic | Not contacted |
| Fitzroy Veterinary Hospital | Melbourne, VIC | reception@fitzroyvet.com.au | (03) 9489 2195 | General | Not contacted |
| Paddington Vet | Brisbane, QLD | hello@paddingtonvet.com.au | (07) 3367 3294 | General | Not contacted |
| Canberra Veterinary Hospital | Canberra, ACT | vets@canberravet.com.au | 02 6241 3333 | TCVM + Behaviour | Not contacted |
| Northside Veterinary Centre | Canberra, ACT | info@northsidevet.com.au | (02) 6182 0111 | General | Not contacted |
| Cremorne Veterinary Hospital | Mosman, NSW | info@cremornevet.com.au | (02) 9953 1090 | General | Not contacted |
| Brighton Veterinary Hospital | Brighton, VIC | info@brightonvet.com.au | 9596 7333 | General | Not contacted |
| Bentleigh Veterinary Clinic | Bentleigh, VIC | reception@bentleighvet.com.au | (03) 9557 9500 | General | Not contacted |
| Indooroopilly Veterinary Clinic | Brisbane, QLD | reception@indvet.com.au | (07) 3878 9766 | General | Not contacted |
| Wallsend Vet Newcastle | Newcastle, NSW | reception@newcastlevet.com.au | (02) 4951 4222 | General | Not contacted |
| Cityvet Waterford West | Brisbane, QLD | waterford@cityvet.com.au | (07) 3200 3255 | General | Not contacted |
| Cityvet Springwood | Brisbane, QLD | chatswood@cityvet.com.au | (07) 3808 3180 | General | Not contacted |
| Adelaide Vet | Multiple, SA | Website form | — | General | Not contacted |
Vet Email Template
Replace [dog name], [CODE], and [X weeks] with real details. All copy is plug-and-play.