🐺

Wild Wolf

Business Dashboard — managed by The WOLF

📣 Marketing

Full channel strategy — organic, paid, email, affiliates, SEO.

Active Campaigns

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Email Subscribers

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Active Affiliates

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ROAS

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Launch Checklist

📸 CREATE
☐ Midjourney - Vet character photo
☐ Midjourney - Dog Mum character photo
☐ HeyGen - 5 talking head videos
☐ CapCut - edit per platform (9:16, 4:5, 1:1)
⚙️ SETUP
☐ Facebook Pixel installed on wildwolf.com.au
☐ Meta Business Manager set up
☐ Payment method added to Meta Ads
☐ 60-day guarantee visible on product page
☐ Review request sent to existing customers

5 Ads to Build - Priority Order

#PackageCharacterHookAudiencePlatformStatus
1 Pkg 5 - Kibble Nutrients Vet "Your dog's food was cooked at 200°C..." Cold - AU dog owners Reels + TikTok + FB Voiceover ready
2 Pkg 4 - AG1 Hook Vet "You take a daily multivitamin. What does your dog get?" Cold - health conscious Reels + TikTok Voiceover ready
3 Pkg 1 - Pain/Suffering Dog Mum "Is your dog sleeping more than playing?" Cold - broad AU Reels + TikTok Voiceover ready
4 Pkg 2 - Gut/Failed Solutions Dog Mum "Tried everything? Still not fixed?" Cold - frustrated buyers Reels + TikTok Voiceover ready
5 Pkg 3 - Founder Story Dog Mum "I didn't set out to build a supplement brand..." Retargeting only FB + IG Voiceover ready

Campaign 1 - Prospecting ($50/day)

Ad Set 1 - Broad AU dog owners
AU | Age 25-55 | Interests: dog food, pet health, dog supplements
Run: Ad 1 (Kibble) + Ad 2 (AG1)
Ad Set 2 - Health conscious
AU | Age 28-50 | Interests: AG1, wellness, organic food
Run: Ad 2 (AG1) + Ad 3 (Pain)
Ad Set 3 - Lookalike (scale later)
1% lookalike of purchasers (need 50+ purchases first)
Run: winning ad from Sets 1 and 2

Campaign 2 - Retargeting ($20/day)

Website visitors 30d (no purchase)
Run: Pkg 3 Founder Story
Add: "60-day guarantee - you literally can't lose"
Video viewers 50%+ (no purchase)
Run: Pkg 4 or Pkg 1
Lead with social proof
Add to cart (no purchase)
Run: Discount offer
Copy: "10% off with code WOLF10 - expires soon"

Ad Copy - Ready to Use

Ad 1 - Kibble Nutrients (Primary Text)
Your dog's premium kibble was cooked at 200°C. Most of the nutrients didn't survive. Wild Wolf puts them back. Human-grade beef organs and greens, freeze-dried to preserve every nutrient. One scoop a day. 🇦🇺 Made in Australia | Free shipping | 60-day guarantee
Headline: "Fill the nutritional gap premium kibble leaves" | CTA: Shop Now
Ad 2 - AG1 Hook (Primary Text)
You take a daily multivitamin. What does your dog get? Wild Wolf is the AG1 for dogs - made from human-grade beef organs and greens, not synthetic vitamins. One scoop in their bowl every day. 🇦🇺 Made in Australia | Free shipping | 60-day guarantee
Headline: "The AG1 for dogs - made from real food" | CTA: Shop Now
TikTok Captions (Ad 1)
Your dog's food was cooked at 200°C 🤯 the nutrients are gone before it hits the bowl Wild Wolf puts them back - freeze-dried beef organs and greens One scoop a day. wildwolf.com.au 🐺 #doghealth #dognutrition #dogmum #australianmade #wildwolf
TikTok Captions (Ad 2)
You take AG1. Your dog deserves the same standard 🐾 Wild Wolf - daily multivitamin for dogs made from actual beef organs and greens wildwolf.com.au 🐺 #dogvitamins #doghealth #dogmum #ag1fordogs #wildwolf

CapCut Edit Guide

Opening (0-3s)
Hook text on screen. No logo. No brand name. Just the problem.
Middle
Character speaking + B-roll every 3-5 seconds. Captions on every word.
End (last 3-5s)
Product shot + wildwolf.com.au + "Free shipping. 60-day guarantee." + 🐾
Captions
Auto-generate. Bold white, black outline. Max 4-5 words per line.
Music
10-15% volume. Warm/acoustic. CapCut library "lifestyle" or "warm morning".
Export
1080p, 30fps. 9:16 for Reels/TikTok. 4:5 for FB Feed.

Timeline

Week 1: Midjourney characters + HeyGen videos + Pixel installed
Week 2: First ad live (Pkg 5 Vet), $30/day, watch metrics
Week 3: Add second ad (Pkg 4), increase budget on winner
Week 4: Launch retargeting campaign
Month 2: Scale winners, kill losers, test new angles from competitor research

Social Media Competitor Analysis

⏳ Research in progress
Analysing Mighty Munch, Dog Years, Rose-Hip Vital, Petz Park, Iron Paws and Dog is Human social strategies. Results loading shortly.

What We Know So Far — Key Gaps to Exploit

BrandTheir StrengthTheir GapWild Wolf Opportunity
Mighty Munch 🇦🇺 Heavy video spend, 200k+ customers, strong social proof Synthetic supplement feel, no real food story Out-educate them on organ nutrition, human-grade angle they can't match
Dog Years 🇦🇺/🇳🇿 Sharpest copy in market, emotional storytelling, "Mac" founder story NZ origin, chews not powder, no superfood angle Beat them on Australian authenticity + ingredient quality story
Rose-Hip Vital 🇦🇺 Established brand, clinical proof angle Single ingredient, no video, discount-led = cheap positioning More premium, more ingredients, better story
Petz Park 🇦🇺 Named dog case studies, symptom targeting Not a dog specialist, diluted brand Dog-only focus, deeper expertise
Iron Paws 🇺🇸 "AG1 for dogs" angle, superfood powder format US only, greens focus — no beef organs Own the AG1 angle in AU before they arrive + add the organ story they don't have
Dog is Human 🇺🇸 Polished brand, 47k reviews, vet team Synthetic vitamins with liver flavouring only — NOT real organs Direct comparison: "Real organs vs liver flavouring" — Wild Wolf wins on ingredient quality

Immediate Social Playbook — What to Do Now

🎬 Reels / TikTok
• Pkg 5 (kibble destroys nutrients) — best cold audience hook
• Pkg 4 (AG1 for dogs) — pattern interrupt
• Education: "5 things about dog food that should make you angry"
• Real dog eating from bowl — authentic lifestyle
• Post 3-4x per week minimum
📸 Carousels
• "Wild Wolf vs other supplements" comparison
• Ingredient deep dives (liver, heart, kidney)
• "Signs your dog has nutritional gaps"
• Kibble processing facts
• Post 2-3x per week
💬 Stories
• Daily — behind the scenes, dog content, polls
• "Did you know" single-stat hooks
• Customer reposts / UGC
• Product in use (scoop in bowl)
• Post every day
📊 Content Ratio
40% Education (hooks, facts, kibble truth)
30% Social proof (UGC, reviews, results)
20% Entertainment (relatable dog content)
10% Direct product / CTA

Never lead with "buy our product" — lead with education

Posting Schedule

FormatFrequency
Instagram Reels3-4 per week
TikTok3-4 per week
StoriesDaily
Feed Posts2-3 per week

Content Calendar Rhythm

📅 Monday — Education (nutrition fact, ingredient)
📅 Wednesday — Social proof (UGC, result, testimonial)
📅 Friday — Reel (repurpose paid ad creative)
📅 Weekend — Entertainment / behind the scenes

5 Content Pillars

1. Education
Dog nutrition facts, kibble myths, ingredient deep dives, "did you know"
2. Social Proof
Customer results, UGC reposts, before/after dog transformations
3. Brand Story
Founder story, why Wild Wolf, Australian-made, behind the scenes
4. Entertainment
Relatable dog mum/dad content, funny dog moments, trends
5. Product
How to use, ingredient spotlight, unboxing, scoop in bowl

Hashtag Strategy

BRAND
#wildwolf#wildwolfdog
PRIMARY
#dognutrition#doghealth#dogmum#australianmade#dogvitamins
NICHE
#humangrade#beeforgan#dogwellness#rawfeeding#doglifestyle#aussidog

Competitor Paid Ad Intelligence

BrandSpendFormatsLanding PageLead OfferRunning Since
Mighty Munch 🇦🇺HeavyVideo (30s–2min)Case study / advertorial90-day guaranteeOct 2024
Dog Years 🇦🇺MediumVideo + ImageProduct page directTrial tin + guaranteeFeb 2026
Rose-Hip Vital 🇦🇺MediumImage onlyProduct page50% off first orderNov 2025
Petz Park 🇦🇺MediumVideo + ImageProduct page10% off + bundleNov 2025
Wuffes 🇺🇸Very HeavyVideo (30s–90s)Product page + discount50% off + vet-backedDec 2025
Iron Paws 🇺🇸MediumVideo + ImageProduct page60-day guaranteeFeb 2026
Dog is Human 🇺🇸None/LowNot running

What's Working Across The Market

✅ Video wins
Every heavy spender uses video. 30-90 seconds. Problem → solution format. Hook in first 3 seconds.
✅ Long-running ads = winners
Mighty Munch has been running the same ads since Oct 2024. If it's still running, it's profitable. Don't kill winning ads.
✅ Guarantee-led CTAs
90-day or 60-day money-back guarantee in every CTA. Risk reversal is the #1 conversion lever in this category.
✅ Advertorial landing pages
Mighty Munch sends traffic to case study pages, not product pages. Educate before selling. Warms the buyer first.
✅ Symptom targeting
All ads target a specific symptom (paw licking, stiff joints, low energy). Broad "health" ads don't work. Specific symptoms do.
✅ Social proof in ad copy
"200,000 dogs helped", "350,000 dog owners", "trusted by vets" — number credibility is used by every heavy spender.

Wild Wolf — First 3 Ads to Run

Ad 1 — TEST FIRST (cold audience)
Creative: Pkg 5 — Kibble destroys nutrients (Vet character, Rachel voiceover)
Hook: "Your dog's premium kibble was cooked at 200°C..."
Audience: AU dog owners 25-55, interest: dog food, pet health
Landing page: Advertorial — "Why premium kibble isn't enough"
CTA: "Fill the gap — 60-day guarantee"
Budget: $30/day | Goal: find winning CPM/CTR
Ad 2 — TEST SECOND
Creative: Pkg 4 — AG1 for dogs (Vet character)
Hook: "You take a daily multivitamin. What does your dog get?"
Audience: AU health-conscious dog owners, interest: AG1, human supplements
Landing page: Product page direct
CTA: "Give your dog the real thing"
Budget: $20/day
Ad 3 — RETARGETING
Creative: Pkg 3 — Founder story (Dog Mum character)
Hook: "I built this because I couldn't find what I needed"
Audience: Website visitors 30 days (no purchase)
Landing page: Product page
CTA: "Try Wild Wolf risk-free — 60-day guarantee"
Budget: $15/day

Campaign 1 — Prospecting

$30-50/day
Objective: Conversions (Purchase) · Cold AU audiences
Ad SetCreativePriority
AU dog owners, pet health interestpkg5 — Kibble nutrients (Vet)Test first
AU dog owners, natural/holisticpkg4 — AG1 angle (Vet)Test second
AU dog owners, broadpkg1 — Pain angle (Dog Mum)Test third
Lookalike 1% — visitorspkg2 — Gut angle (Dog Mum)Scale winner

Campaign 2 — Retargeting

$15-20/day
Objective: Conversions (Purchase) · Warm audiences
AudienceCreative
Website visitors 30d (no purchase)pkg3 — Founder story
Video viewers 50%+ (no purchase)60-day guarantee offer
Add to cart (no purchase)UGC testimonial

KPI Targets

Target CPA

$30-45
AUD first order

Target ROAS

2.5-4x
Min 2.5x, goal 4x

Target CTR

>1.5%
Link click rate

Hook Rate

>30%
3-sec view rate

Platform Recommendation

Klaviyo — Shopify native, best for ecom. Tracks purchase behaviour, enables smart segmentation and flow triggers.

Automation Flows

Welcome Series (3 emails)
📧 Day 0 — "Welcome to the pack 🐺" — Brand story, what Wild Wolf is, why it's different
📧 Day 2 — "The truth about premium kibble" — Kibble nutrients angle, educate + soft sell
📧 Day 5 — "Real liver. Real heart. Real results." — Ingredient deep dive + 10% off code
Post-Purchase (4 emails)
📧 Day 1 — Thank you + how to use (one scoop, any food)
📧 Day 7 — What to expect weeks 1-4 (set expectations, reduce churn)
📧 Day 21 — "Notice anything?" — soft ask for review
📧 Day 45 — Reorder reminder + loyalty reward
Abandoned Cart (2 emails)
📧 1 hour — Reminder + social proof
📧 24 hours — Objection handling: 60-day guarantee, free shipping
Winback (2 emails, trigger: 90 days no purchase)
📧 Email 1 — "Your dog misses this 🐾" — Results reminder, restock nudge, discount
📧 Email 2 — "Last chance — 15% off for [name]" — Stronger offer, final attempt

Broadcast Calendar

📅 Weekly — 1 educational email (dog health tip, ingredient spotlight)
📅 Monthly — Newsletter (brand update, new content, community)
📅 Seasonal — EOFY, Christmas, Mother's Day (dog mum angle), National Dog Day

Target Keywords

dog multivitamin australia dog supplement australia beef organ dog supplement human grade dog food australia best dog vitamins australia daily dog supplement powder dog nutrition supplement australia dog greens powder australia beef liver supplement dog

Blog Content Ideas

📝 Why premium kibble isn't enough (and what your dog is missing)
📝 Beef organs for dogs: the ancestral superfood explained
📝 Human-grade vs regular dog supplements: what's the difference?
📝 Signs your dog has nutritional deficiencies
📝 How to choose a daily multivitamin for your dog (Australia guide)
📝 AG1 for dogs? Here's what that actually means
📝 The best dog supplements in Australia 2026 — honest comparison
📝 What do dogs actually need in a daily supplement?

Influencer Gifting Strategy

Send unsolicited product to 20 micro-influencers per month. No strings attached. Hope for organic posts. Follow up with affiliate offer if they post.
💰 Budget: $500-800/month product cost
🎯 Target: AU dog accounts 5k-50k followers
📦 Package: 1 bag + handwritten note + "for your dog" card
📧 Follow-up: DM 2 weeks after — "hope Buddy loved it!" → offer affiliate code

Gifting Note Template

Hi [Name], We've been following [dog's name] for a while — absolute legend of a dog. We wanted to send you a bag of Wild Wolf to try. No obligation, no strings. Just think your pup would love it. It's a daily multivitamin powder made from human-grade beef organs and greens — one scoop in their bowl each morning. Made in Australia. 60-day money-back guarantee. Would love to know what [dog's name] thinks 🐺 — The Wild Wolf team wildwolf.com.au

💰 Finance

Revenue, costs, margins, cash flow, ad spend.

Monthly Revenue

Ad Spend

Gross Margin

Net Profit

📦 Logistics

Fulfilment, shipping, inventory, suppliers.

Pending Orders

Stock Level

Avg Shipping Time

🏭 Manufacturing

Production, formulation, batches, quality control.

Active Batches

Next Production Run

🔬 Research

Competitor intelligence, ad analysis, content production pipeline.

Content Pipeline

1
Scan FB Ads LibraryAU + USA competitors — scraper runs automatically
2
Download VideosPull MP4s from ad archive
3
Transcribe (Whisper)Local AI — word-for-word video scripts
4
Analyse & SummariseExtract hook, angle, CTA
5
Rewrite in Wild Wolf VoiceSame winning angle, our brand and tone
6
🔊 Voiceover — Rachel (ElevenLabs)✅ LOCKED IN — Young Aussie female, casual, ad-ready
7
Generate VisualsAI character photos + product shots
8
Assemble ReelsTalking head + edit for IG/TikTok

Scan Status

BrandMarketStatusAds
Mighty Munch🇦🇺 AU✅ Done15
Dog Years🇦🇺 AU✅ Done15
Rose-Hip Vital🇦🇺 AU✅ Done15
Petz Park🇦🇺 AU✅ Done15
Zesty Paws AU🇦🇺 AU✅ Done15
Wuffes🇺🇸 USA✅ Done15
Iron Paws🇺🇸 USA✅ Done15
VitalPaws🇺🇸 USA✅ Done15
Zesty Paws USA🇺🇸 USA✅ Done15
Dog is Human🇺🇸 USANo ads found0

🐺 Wild Wolf Positioning — The Gap We Own

Wild Wolf is a daily multivitamin powder added to your dog's food. Every competitor uses synthetic vitamins and lab-made ingredients. Wild Wolf uses human-grade beef organs and greens. Same category — completely different quality. Like the difference between a synthetic Vitamin C tablet and eating an orange.

Daily multivitamin powder ✓ Human-grade ingredients ✓ Beef organs + greens ✓ 🇦🇺 Made in Australia ✓ Real ingredients, not a lab ✓

Mighty Munch

HIGH threat
🇦🇺 AU · Joint + Gut supplements · Melbourne · 200k+ customers
  • "80% of dogs experience joint pain"
  • "Tried sprays, creams, still licking paws? → gut"
  • "Just two dog dads from Melbourne's southeast"
  • "When we say scam, we mean the opposite"
No human-grade angle
No beef organs story
Synthetic supplement feel

Dog Years

HIGH threat
🇦🇺/🇳🇿 AU · Premium joint chews · Sharpest copy in the market
  • "The limp isn't the first sign — it's the last" ⭐️ BEST HOOK
  • "I wish Mac could've known what he started" (named dog)
  • "You're curious. You don't want to commit. Good." (trial tin)
  • "Dogs are wired to hide pain"
NZ-origin, not Australian
Treats format, not powder
No superfood angle

Rose-Hip Vital

MEDIUM threat
🇦🇺 AU · Plant-based anti-inflammatory · Established brand
  • "50% OFF — Don't miss out" (heavy discount play)
  • "Scientifically and clinically proven"
  • "Get your dog moving again or your money back"
Single ingredient (rosehip only)
No storytelling — transactional
Discount-led = margin pressure

Petz Park

MEDIUM threat
🇦🇺 AU · Broad pet supplements (dogs + cats)
  • "Is your dog constantly licking their paws?"
  • "Stony's journey to better skin health" (named dog case study)
  • "Allergy Duo — probiotic + skin & coat combo"
Not a dog specialist
No nutrition-first angle

Iron Paws 🔑

HIGH threat (US)
🇺🇸 USA · Superfood greens powder · Closest to Wild Wolf
  • "Like AG1 but for dogs" ⭐️ KEY ANGLE
  • "Daily superfood greens powder, vet-formulated"
  • "Supports gut health, immunity, dental health"
US-only — not in AU market
Greens focus, no beef organs
We can own this angle in AU first

Wuffes

MEDIUM threat (US)
🇺🇸 USA · Hip & joint chews · Heavy spenders
  • "It starts small. Shorter walks, less excited for playtime"
  • "That's not age — it's joint discomfort creeping in"
  • "Vet-backed, clinically-tested + 50% off" (always)
US only
Chews format, not powder
Dog Years ⭐️🇦🇺 AU
Named dog founder story — most emotional in market
"I wish Mac could've known what he started. 🐶 When his joints started failing, I searched everywhere for something that actually worked. I couldn't find it. So we built it. Every business coach will tell you not to source the most expensive ingredient — but we weren't building a product, we were solving a problem."
Dog Years ⭐️🇦🇺 AU
Hidden suffering — best hook in AU market
"Did you know that 80% of dogs experience joint pain after the age of 8? Many of them silently cope with joint issues 😔, making it hard to spot until they've already slowed down. Thankfully, thousands of dog owners now have a tasty, natural treat they can rely on for healthy joints."
Dog Years🇦🇺 AU
Low commitment entry — genius trial offer
"You're curious. You've read the reviews. But you don't want to commit to a big tub straight away. Good. The 30-count 'Let's See' Tin exists for exactly that reason. Try it. Watch them. See how they move. No pressure. Just progress."
Dog Years🇦🇺 AU
Transformation vision
"Watch your dog leap and bound with joy again! Dog Years Joint & Mobility Supplements — the pure power of New Zealand's finest natural ingredients. Deer Velvet, MSM, Green-lipped Mussel, and Venison Liver. Support joint health, combat fatigue, enhance mobility."
Dog Years ⭐️🇦🇺 AU
Silent suffering / limp is last sign
"Did you know dogs are biologically wired to hide pain? The limp isn't the first sign — it's often the last. 🛑 By the time you see a limp, your dog has already been suffering for months."
Mighty Munch ⭐️🇦🇺 AU
Objection busting — scam reverse hook
"When we say 'scam,' we mean the complete opposite. Discover the groundbreaking approach that's leaving skeptics in awe and dogs in better health than ever. Don't let misconceptions hold you back. Made with just 3 simple ingredients: Glucosamine, Chondroitin & MSM. 🇦🇺 Made in Australia | 90 Day Money Back Guarantee."
Mighty Munch🇦🇺 AU
Failed solutions → gut root cause
"You've tried switching food, cutting out treats, even trips to the vet... But something still feels off with your dog. Whether it's paw licking, stinky ears, or skin flare-ups, the gut is often where it all starts. Just one scoop a day. No fillers. No nasties. ✅ 200,000 dogs helped ✅ Free shipping ✅ 90-day guarantee"
Mighty Munch🇦🇺 AU
Founder authenticity
"Not influencers. Not celebrities. Just two dog dads from Melbourne's southeast who saw a problem and decided to fix it. Expert formulations, no fillers, no BS. Because when it's your own dog, 'good enough' isn't good enough."
Mighty Munch🇦🇺 AU
Pain stat → solution
"Your dog's inactivity could be a sign. Over 80% of dogs will experience joint pain in their lifetime. But there's something you can do about it. Mighty Munch — Glucosamine, Chondroitin & MSM. 🇦🇺 Made in Australia | 90 Day Money Back Guarantee"
Mighty Munch🇦🇺 AU
Root cause reframe — paw licking
"Tried sprays, creams, even special food... but your dog's still licking their paws? That's because the real problem starts in the gut. Our Probiotic Meal Topper fixes it from the inside out. ✅ Over 200,000 dogs helped ✅ Free shipping ✅ 90-day Money-Back Guarantee"
Petz Park🇦🇺 AU
Named dog case study — skin transformation
"Stony's journey to better skin health 🐶👇 Stony's skin was covered in welts, despite his owners trying everything. What most dog owners don't realise — topical treatments only mask the symptoms. Stony's owners sprinkled Petz Park's Skin + Coat Supplement on top of his food once per day. After just 4 weeks..."
Petz Park🇦🇺 AU
Paw licking symptom hook
"Is your dog constantly licking their paws? 🐾 Petz Park's Allergy Duo is the ultimate secret weapon against allergies. This powerful combo of Probiotic + Skin & Coat formulas work in harmony to combat allergies from within and shield your dog from external irritants."
Petz Park🇦🇺 AU
Bundle savings offer
"Get 10% OFF your first order of Petz Park's Supplements 🐾 Order 2 and SAVE 10%, or order 3 and SAVE 12% 💰 Australian-made supplements. Add to cart and see the difference."
Rose-Hip Vital🇦🇺 AU
Risk reversal — money back guarantee lead
"This all-natural product will get your dog moving again 🐶 …or your money back! 🙌 Rose-Hip Vital® Canine — clinically proven plant-based anti-inflammatory, antioxidant and natural vitamin C for joint health. Improved the lives of thousands of dogs worldwide."
Rose-Hip Vital🇦🇺 AU
Clinical proof + discount
"🐶 Rose-Hip Vital® Canine — scientifically and clinically proven to: ✅ Reduce Inflammation ✅ Protect Cartilage ✅ Improve General Health ✅ Improve Performance. Get started with 50% off introductory offer."
Rose-Hip Vital🇦🇺 AU
Urgency discount
"❗️DON'T MISS OUT ON 50% OFF ❗️ Get started today with 50% off and support the health and wellbeing of your dog! Plant-based anti-inflammatory and immune system support for joint health and general wellbeing. ✅ Money Back Guarantee ✅ Free Shipping AUS Wide"
Zesty Paws AU🇦🇺 AU
Omega/salmon oil — mealtime positioning
"Zesty Paws Omega Boost Salmon Oil Blend — designed to turn mealtime into a moment of nourishment. Made with 90% premium Salmon Oil. Omega-3 powerhouse with anti-inflammatory properties for healthy skin, coat, joints and digestion."
Zesty Paws AU🇦🇺 AU
Symptom hook — scratching
"Is your pet scratching, shedding, or losing their shine? Our 100% pure salmon oil gives them a soft coat, healthy skin, and strong joints — all in one easy pump. Pets love the taste. You'll love the results. 🐾✨"
Zesty Paws AU🇦🇺 AU
Probiotic — gut gurgly hook
"Discover our Pre, Post & Probiotic Chews — tasty soft chew supplements for digestive support for dogs of all ages, breeds, and sizes! Is your pup's gut gurgly or gassy? 🐕 💨"
Iron Paws ⭐️🇺🇸 USA
AG1 comparison — strongest US hook (our angle to own in AU)
"People are calling this supplement 'Like AG1 but for dogs' and dog parents who want the best for their pup keep complaining it's sold out. 😔 The greens powder supplement, created by Iron Paws, was formulated by leading veterinarian Dr. Sharon MacIvor to support longevity in dogs."
Iron Paws🇺🇸 USA
Superfood greens daily powder
"Unlock Your Dog's Best Life with Iron Paws 🐶✨ The daily superfood greens powder for dogs, vet-formulated to support dental health, gut health, immunity, and more! Supports reduced itching, improved digestion, keeps your dog feeling younger naturally. 🛡️ 60 Day Money Back Guarantee."
Wuffes ⭐️🇺🇸 USA
Subtle decline — emotional creep hook
"It starts small. Shorter walks, less excited for playtime, slower when standing up 🐕 For many dogs, that's not age — it's joint discomfort quietly creeping in 💔 Help your dog feel themselves again."
Wuffes🇺🇸 USA
Struggling to get up — stealing joy
"Is your dog struggling to get up, eat, or go outside? 🐕 Joint problems can leave them laying down all day, slowly stealing their joy. Wuffes Hip & Joint Support helps give dogs their spark back! Vet-backed formula with clinically-tested ingredients."
Wuffes🇺🇸 USA
Seasonal / urgency
"Give your best worker a break this Labor Day 🐶⏰. Joint issues can start sooner than you think, slowing down dogs of all ages and breeds. Wuffes Vet-Backed Hip & Joint — clinically tested ingredients. FREE Gift with purchase. Stock going fast."
Pupganics ⭐️🇺🇸 USA
Kibble destroys nutrients — hidden deficiency (useful for Wild Wolf)
"87% of dogs who scratch constantly had the same hidden deficiency... 🐕 The problem? Premium kibble destroys vital nutrients during high-heat processing. Without probiotics, omega-3s, and essential vitamins, dogs can't maintain healthy gut lining. Inflammation spreads through their body causing scratching, hot spots, digestive issues, and dull coats."
VitalPaws🇺🇸 USA
Myth busting — pattern interrupt
"3 dog myths you still believe! ✅ Six essential health benefits ✅ 100% Science Backed Ingredients ✅ Vet formulated. Give them the gift of a happy, healthy life — Buy now with 40% off! Try for 30 days risk-free."
Zesty Paws USA🇺🇸 USA
Dog narrator / playful voice
"Being a pup can be ruff! 🐾 But I've found the secret to ease my tummy troubles — Zesty Paws Probiotic Bites! ✨ Six strains of probiotics and two sources of enzymes for digestion and immune system. Yummy pumpkin flavor! 😋"
Zesty Paws USA🇺🇸 USA
Tummy troubles — zoomies promise
"Are your pup's tummy troubles causing them (AND YOU) distress? Get them back to happy zoomies with our six-strain probiotic gut health blend. 🐕 Supports digestion and immune system 🐕 Tasty pumpkin flavor 🐕 Suitable for all sizes and breeds."

Mighty Munch — Founder Story (1:20)

Video ad · Running since Apr 2025 · Angle: origin story + product reveal
Dogs can't tell you they're in pain, but the limping, hesitation, and slowing down says it all. That's what pushed me and my best mate to start Mighty Munch right out of our garage. We've had so much fun and a lot of heartache, but we're here to share some exciting news. We put our life savings into a health and wellness company solely for our best friend, our dogs. We spent more time in pet stores than at home. And our kitchens look like supplement factories with plenty of failed ideas. We started with chews, but quickly found out they had tons of fillers in them to bind them together. So we had to get creative. What if we just took the best parts out? Turns out it was the right move. It was healthier for dogs. It didn't have any taste or any smell. So all dogs could enjoy the benefits. One thing I've tried to do is listen to our customers and make changes to suit their needs. Over time, we've received thousands of reviews and tons of feedback that allowed us to iterate on our formula. We immersed ourselves in scientific journals finding the most effective mobility ingredients. And here it is. Mighty Munch Hip and Joint Meal Topper. Just three simple ingredients. On their own, not much. Together, a powerful joint supplement that helps your dog move like they used to. It goes on your dog's wet or dry food. It's odourless. It's tasteless. It's the healthiest and cleanest product on the market. We hope your dog enjoys this version of our best-selling meal topper.

Mighty Munch — Scam Hook (0:52)

Video ad · Running since Oct 2024 · Angle: objection busting via reverse psychology
Warning! Beware of this meal topper. It's a scam. I saw their ads on social media. At first I thought they were amazing. No fillers. Non-GMO. No artificial flavors. Rich in glucosamine. My dog recently started to limp. His back legs were particularly bad. So I tried them out. A few weeks later, I got scared of what I saw. He reminded me of the puppy he used to be. He was happy having his mobility back. And he gets the zoomies again. Plays like a puppy. His stiffness reduced dramatically. And his back legs don't bother him anymore. Beware of buying this Mighty Munch hip and joint meal topper. Why? Because it works! Shop today and make your dog's golden years golden.

Mighty Munch — Gut/Paw Licking (1:40)

Video ad · Running since Jul 2025 · Angle: root cause reframe + problem agitate solve
Three months of raw, bleeding paws, and we finally discovered what's missing. Every night, same story. She'd lick her paws until they were raw. We cleaned, we treated, we worried, and still nothing changed. The constant sound of licking kept us awake. Watching her obsessively going at the same spots over and over. Because here's what happens when you don't fix the real problem. The licking gets worse, the skin becomes raw, your dog stays anxious and uncomfortable, and you feel helpless watching it happen every single night. We thought it was on the surface, but the real problem was inside. An unbalanced gut can trigger behaviours like paw licking, poor digestion, and dry skin. All signs your dog isn't processing food properly. You can't fix an internal problem with external treatments. That's why we tried Mighty Munch Probiotic Meal Topper. It's a vet approved daily probiotic trusted by over 350,000 dog owners. Just one scoop a day helps restore good bacteria into your dog's gut. When the gut is healthy, the licking stops. Every scoop delivers billions of beneficial bacteria that help rebalance your dog's digestive system. A healthier gut means fewer symptoms on the outside — less licking, more consistent poos, better coat. The best part: all for less than a dollar a day. Cheaper than creams that don't actually work. Most solutions only treat the symptoms. This one supports your dog's gut health from the inside out. Try Mighty Munch probiotic meal topper — free shipping and a 90-day money-back guarantee. Mighty Munch. Real scoop, real change.

Mighty Munch — Short Probiotic (0:28)

Video ad · Running since Jul 2025 · Angle: product explainer, fast
Mighty Munch is a vet approved probiotic formula that targets skin issues from the inside out. It supports skin health by improving hydration, elasticity and resilience while rebalancing the gut to calm the immune system. The result? Less licking, better digestion and naturally shiny healthy coat. All it takes is one scoop a day. Sometimes the smallest changes make the biggest difference. Want to try it? Head to Mighty Munch online. It's quick to order and easy to use.

📦 Package 1 — Hidden Suffering / Pain Angle

Based on Dog Years' best hook + Mighty Munch pain stat | Priority: HIGH
HOOK (0-3s): "Is your dog sleeping more than playing?" PROBLEM (3-10s): Most dog owners don't realise — by the time your dog slows down, their joints have already been suffering for months. SOLUTION (10-22s): Wild Wolf is a daily superfood powder made from human-grade beef organs and greens. Real food. Real nutrients. The stuff dogs evolved to thrive on. One scoop a day in their bowl — that's it. CTA (22-30s): Join thousands of Aussie dog owners giving their dogs their best years back. Free shipping. 60-day guarantee. Shop at wildwolf.com.au
HEADLINE: Your dog slowing down? The answer's in the bowl. Over 80% of dogs experience joint problems — most owners don't catch it until it's obvious. Wild Wolf is a daily superfood powder made from human-grade beef organs and greens. No synthetics. No fillers. Just real food your dog's body actually recognises. 🇦🇺 Made in Australia | ✅ Human-grade | 💰 60-day guarantee | 🚚 Free shipping CTA: Give your dog their best years back →
• Is your dog ageing faster than they should be? • The real reason your dog is slowing down • 80% of dogs experience this — is yours one of them? • What your dog's food is missing (and why it matters)

📦 Package 2 — Gut / Failed Solutions Angle

Based on Mighty Munch's top-performing gut ads | Priority: HIGH
HOOK (0-3s): "Tried everything for your dog's skin, energy, or digestion? Still not fixed?" PROBLEM (3-12s): Switching food, cutting treats, vet visits — but nothing sticks. That's because most supplements treat the symptom, not the cause. And most dog food is missing the nutrients dogs actually need. SOLUTION (12-24s): Wild Wolf packs beef liver, heart, kidney and greens into one daily powder — human-grade, bioavailable. The nutrients your dog's ancestors ate every day. CTA (24-30s): One scoop. Real results. wildwolf.com.au — free shipping, 60-day guarantee.
HEADLINE: Tried everything for your dog? Try actual nutrition. Sprays, creams, vet-prescribed food — and your dog still isn't right? Most pet supplements are synthetic vitamins in a fancy bag. Wild Wolf is made from human-grade beef organs and greens. Real food. The kind dogs evolved to eat. ✅ Beef liver, heart & kidney | ✅ Human-grade | 🇦🇺 Made in Australia Free shipping | 60-day guarantee CTA: Fix It From The Inside Out →
• Why nothing seems to work for your dog (and what actually does) • Your dog's itchy skin isn't a skin problem • The missing ingredient in your dog's diet • Paw licking, low energy, bad coat — here's why

📦 Package 3 — Founder / Authenticity Angle

Based on Dog Years' Mac story + Mighty Munch founder ad | Priority: MEDIUM
HOOK (0-3s): "I didn't set out to build a pet supplement brand." STORY (3-18s): I just couldn't find a product made from actual food. Everything on the shelf was synthetic vitamins, fillers, and vague ingredient lists. My dog deserved better. So I built Wild Wolf — beef organs, greens, human-grade. Nothing else. PROOF (18-25s): Thousands of Aussie dogs are now on it. The results speak for themselves. CTA (25-30s): Try it risk-free. wildwolf.com.au — free shipping, 60-day guarantee.
HEADLINE: I built this because I couldn't find it anywhere else. I searched for a dog supplement made from real food. Not synthetics. Not fillers. Actual human-grade ingredients my dog's body could use. It didn't exist. So I made it. Wild Wolf: beef organs, greens, nothing else. One scoop a day. 🇦🇺 Australian made | Human-grade | 60-day guarantee | Free shipping CTA: Try Wild Wolf Risk-Free →
• I built Wild Wolf because I couldn't find what I needed • The honest reason most dog supplements don't work • No fillers. No BS. Just real food. • What I feed my own dog (and why I started Wild Wolf)

📦 Package 4 — "AG1 for Dogs" Angle

Based on Iron Paws' US winning angle — first to own it in AU | Priority: HIGH
HOOK (0-3s): "You take a daily multivitamin. What does your dog get?" INSIGHT (3-15s): Most dog multivitamins are synthetic vitamins in a fancy bag — the same stuff you'd find in a cheap human supplement. Wild Wolf is different. It's a daily multivitamin powder made from human-grade beef organs and greens. Real ingredients. Bioavailable nutrition your dog's body actually absorbs. PRODUCT (15-25s): One scoop a day in their bowl. No fillers. No nasties. Beef liver, heart, kidney and greens — human-grade, freeze-dried. CTA (25-30s): wildwolf.com.au — free shipping, 60-day money-back guarantee.
HEADLINE: You take AG1. Your dog deserves the same standard. AG1 changed daily nutrition for humans — real ingredients, not synthetics. Wild Wolf does the same for dogs. It's a daily multivitamin powder made from human-grade beef organs and greens. One scoop in their bowl. That's it. ✅ Beef liver, heart & kidney ✅ Greens blend ✅ Human-grade — not synthetic ✅ One scoop a day 🇦🇺 Made in Australia | Free shipping | 60-day guarantee CTA: Give Your Dog The Real Thing →
• You take AG1. What does your dog get? • The AG1 for dogs is finally here (and it's made from real food) • Human-grade nutrition for your dog — one scoop a day • What dogs ate before kibble replaced everything

📦 Package 5 — "Cooking Destroys Nutrients" Angle ⭐️

Inspired by Pupganics US hook — addresses #1 objection "my dog already eats good food" | Priority: HIGH
HOOK (0-4s): "Your dog's premium kibble was cooked at over 200°C." INSIGHT (4-14s): Most of the nutrients didn't survive the process. The protein, the enzymes, the vitamins — degraded before it even hits the bowl. And that's not a problem with cheap food. That happens to the expensive stuff too. SOLUTION (14-25s): Wild Wolf puts it back. A daily multivitamin powder made from human-grade beef organs and greens — freeze-dried to preserve the nutrients. One scoop in their bowl. That's it. CTA (25-30s): Because even good food leaves gaps. wildwolf.com.au — free shipping, 60-day guarantee.
HEADLINE: Your dog eats premium food. But does premium food survive cooking? Kibble is processed at temperatures that destroy a significant portion of its natural nutrients — enzymes, vitamins, bioavailable protein. Even the expensive bags. Wild Wolf fills the gap. A daily multivitamin powder made from human-grade beef organs and greens, freeze-dried to preserve nutrition. One scoop in their bowl. Every day. ✅ Human-grade beef organs + greens ✅ Cold-processed — nutrients preserved ✅ Daily multivitamin — fills what cooking takes out 🇦🇺 Made in Australia | Free shipping | 60-day guarantee CTA: Fill The Gap →
• Your dog's food was cooked at 200°C. Here's what didn't survive. • Premium kibble has a dirty secret • Even good dog food leaves nutritional gaps — here's the fix • The nutrients your dog isn't getting (even on expensive food) • Why "my dog eats well" isn't the whole story
Addresses the #1 objection: "My dog already eats good/expensive food." Creates a new problem the customer didn't know they had. Positions Wild Wolf not as a replacement but as the essential daily addition. Factually grounded — high-heat processing genuinely degrades nutrients. Works for owners of premium raw, BARF, and kibble feeders alike.

Brand Voice — Rachel (ElevenLabs)

✅ Locked In
Young Australian female · Casual · Advertisement · Voice ID: U9VgC8Xinl7nnNsyDd3J

Package 1 — Hidden Suffering / Pain Angle

"Is your dog sleeping more than playing?" → joint pain stat → Wild Wolf as real food solution

Package 2 — Gut / Failed Solutions Angle

"Tried everything for your dog's skin?" → root cause reframe → beef organs solution

Package 3 — Founder / Authenticity Angle

"I didn't set out to build a supplement brand" → real food story → risk-free trial

Package 4 — AG1 For Dogs Angle

"You take AG1. What does your dog get?" → first to own this angle in Australia

Package 5 — Cooking Destroys Nutrients ⭐️

"Your dog's premium kibble was cooked at 200°C..." → kills the "my dog eats good food" objection

🧠 Education

Wild Wolf's expert knowledge base — facts, hooks, blog outlines, authority positioning.

How to Use These Hooks

📱 Instagram captions: Hooks 1–8 (stats), 19–26 (organs), 43–47 (emotional)
🎬 TikTok scripts: Hooks 9–18 (kibble exposés) — "things about dog food that should make you angry" format
📧 Email subject lines: Hooks 9, 10, 14, 15, 31, 35, 43, 44, 50
💸 Paid ads: Hooks 1–8 as primary text + 42–47 for emotional close
📖 Stories/Reels: Single-stat hooks (1–8) as text overlays

Category 1 — Shocking Statistics

1. "80% of dogs show signs of gum disease by age 3. Most vets blame owners. The real culprit? The food we've been told is 'complete and balanced.'"
2. "1 in 5 dogs has arthritis. The majority never get a diagnosis — just a shorter, quieter life where running stopped being fun."
3. "41% of Australian dogs are overweight. Kibble has a 30–60% carbohydrate content. Dogs evolved on less than 5% carbs. Connect the dots."
4. "28% of dogs aged 11–12 show signs of canine dementia. It starts with nutritional deficiencies years before the symptoms appear."
5. "Skin and coat problems are the #1 reason Australians take their dogs to the vet. Before you pay $400 for an allergy test — have you looked at what's in the food?"
6. "Beef heart contains more CoQ10 per gram than any other food on the planet. Your dog evolved eating it. Modern kibble doesn't contain it."
7. "The average Australian spends $1,200/year on vet bills. A huge percentage of those visits are for conditions directly linked to nutrition."
8. "Dogs fed minimally processed diets have measurably lower inflammatory markers, better gut microbiome diversity, and healthier body condition scores."

Category 2 — Kibble Truth Bombs

9. "The real reason your dog's 'premium' kibble isn't enough — and it has nothing to do with the brand."
10. "Your kibble was cooked at 160–180°C before it reached your dog's bowl. At that temperature, up to 90% of naturally occurring vitamins are destroyed. Then they add synthetic ones back in. That's the whole game."
11. "'Complete and balanced' is a regulatory minimum, not a health standard. It means the food meets baseline requirements to avoid deficiency diseases. Not that your dog is thriving."
12. "The Maillard reaction creates Advanced Glycation End-products (AGEs) in your dog's kibble — pro-inflammatory compounds that accumulate over years. Every crunchy, brown bite."
13. "Zinc oxide (in most kibble): 9–10% absorption. Zinc from whole beef organs: 40–60% absorbed. Your dog is eating 'zinc' and still being zinc-deficient."
14. "What vets don't tell you: the $90 bag uses the same extrusion process, same temperatures, and same synthetic vitamin premix as the $30 bag. You're paying for marketing."
15. "Natural enzymes in food are destroyed above 48°C. Kibble is processed at 120–180°C. Every single enzyme is gone before the bag is sealed. Your dog's pancreas does all the work — for life."

Category 3 — Organ Meat Education

19. "Wolves eat the organs first. Always. Before the muscle, before the bone. Evolution encoded this because organs contain nutrients muscle meat never will."
20. "Beef liver is, gram for gram, the most nutrient-dense food on Earth. Vitamin B12: 4,629% of daily needs. Vitamin A: richest whole-food source in existence. It's not a supplement — it's ancestral food."
21. "The real reason your dog goes feral for liver: millions of years of evolution taught them that organ meats = survival nutrients. It's not just taste. It's ancestral intelligence."
22. "Beef heart is the world's richest food source of CoQ10 — the compound that powers mitochondria. Without it: energy drops, joints deteriorate, heart muscle weakens."
23. "Beef kidney: 141mcg selenium per 100g. Selenium activates the master antioxidant system and converts thyroid hormones. Without it: sluggish metabolism, poor immunity."
25. "A prey animal is 15–25% organ meat by body weight. Wild canids consume that every meal. Modern dogs get 0% in kibble. That gap shows up as every condition your vet keeps treating."
26. "Taurine and DCM (dilated cardiomyopathy). Taurine is abundant in beef heart. Critical for cardiac function, vision, and brain health. Largely absent in most dog diets. The fix is simple."

Category 4-8 — More Hooks

27. "Freeze-drying happens at sub-zero temperatures. No heat. No pressure. Every nutrient, enzyme, and cofactor stays exactly as nature made it."
31. "Your dog's itchy skin isn't allergies. It's a zinc deficiency weakening their skin barrier, allowing allergens in. Treat the zinc. Fix the barrier."
35. "Every time you see a dog with a dull, brittle coat — you're seeing a vitamin A deficiency. With real liver (not synthetic supplements), the coat transforms."
43. "Your dog trusts you completely. Every meal is given with zero scepticism. They eat what you give them. That's not just loyalty — it's a responsibility."
44. "Dogs can't tell you when they're deficient. They can't say 'I'm tired because I haven't had enough B12 in three years.' They just get quieter. Slower. You call it ageing. Most of the time, it isn't."
46. "If someone told you that giving your dog one small scoop per day could add 2 healthy years to their life — what would that be worth to you?"
49. "'My dog seems fine on kibble.' Fine. That's the bar we've set for the animals we say are family."
50. "The pet food industry makes $3 billion a year in Australia. They spend millions on advertising and almost nothing on nutrition education. That's not an accident. It's a business model."

Key Dog Health Facts — Wild Wolf Angles

ConditionPrevalenceRoot CauseWild Wolf Solution
Joint Pain / Arthritis80% of dogs over 8Chronic inflammation, collagen breakdown, nutrient deficiencyGlucosamine naturally in cartilage, CoQ10 from heart, anti-inflammatory omega-3s
Skin & Coat Issues#1 vet visit reason in AUZinc deficiency, omega-3 imbalance, vitamin A shortageBioavailable zinc from organs, vitamin A from liver, essential fatty acids
Digestive Issues~40% of dogs regularlyPoor gut microbiome, enzyme deficiency, processed food dietNatural enzymes preserved by freeze-drying, organ nutrients support gut lining
Low Energy / FatigueVery common, often mislabelled as "ageing"B12 deficiency, CoQ10 shortage, mitochondrial dysfunctionBeef heart (CoQ10), beef liver (B12), kidney (selenium for thyroid)
Obesity41% of AU dogs overweightHigh carb kibble, insulin dysregulation, poor nutrient densityNutrient-dense food reduces cravings, supports healthy metabolism
Cognitive Decline28% of dogs 11-12 yrsDHA shortage, B12 deficiency, oxidative stressB12, folate, CoQ10 and omega-3s from organ meats support brain ageing
Immune IssuesIncreasingly commonSelenium deficiency, zinc shortage, lack of antioxidantsKidney (selenium), organs (zinc), greens (antioxidants)
Dental Disease80% of dogs by age 3Processed carbs feed oral bacteria, nutrient deficiency weakens enamelGreens blend supports oral microbiome, minerals support tooth structure

Ingredient Profiles — What's In Wild Wolf & Why

🥩 Beef Liver
Most nutrient-dense food on Earth
• Vitamin A (retinol) — skin, vision, immune
• Vitamin B12 — energy, nerve function
• Iron (heme) — oxygen transport
• CoQ10 — cellular energy
• Folate — DNA repair
• Copper — connective tissue
❤️ Beef Heart
World's richest CoQ10 source
• CoQ10 — heart function, energy production
• Taurine — cardiac muscle, brain, vision
• B vitamins — metabolism
• Iron — energy
• Selenium — antioxidant defence
🫘 Beef Kidney
Selenium powerhouse
• Selenium (141mcg/100g) — master antioxidant
• Vitamin B12 — nerve health
• Omega-3s — inflammation control
• Zinc — immune function
• Riboflavin — energy metabolism
🌿 Greens Blend
Plant-based support layer
• Antioxidants — fight oxidative stress
• Phytonutrients — cellular protection
• Fibre — gut microbiome support
• Vitamins C & K — immune + clotting
• Chlorophyll — detox support

5 Blog Outlines — Ready to Write

Blog 1 — Why premium kibble isn't enough (and what your dog is missing)
H2s: The truth about "complete and balanced" | What happens at 160°C | The synthetic vitamin problem | What real food provides | The solution: Wild Wolf
Target keyword: "dog supplement australia" | CTA: Try Wild Wolf free for 60 days
Blog 2 — Beef organs for dogs: the ancestral superfood science
H2s: What wolves actually eat | Liver: the world's most nutrient-dense food | Heart: the CoQ10 powerhouse | Kidney: the selenium secret | How freeze-drying preserves it all
Target keyword: "beef organ dog supplement" | CTA: Shop Wild Wolf
Blog 3 — The truth about synthetic vitamins in dog food
H2s: What synthetic vitamins actually are | Bioavailability: the absorption gap | Zinc oxide vs organic zinc | Why the label lies | Real food alternatives
Target keyword: "human grade dog supplements" | CTA: Wild Wolf ingredient list
Blog 4 — Signs your dog has nutritional deficiencies (and what to do)
H2s: Dull coat | Low energy | Itchy skin | Joint stiffness | Digestive issues | The root cause | How to fill the gaps
Target keyword: "dog nutritional deficiency signs" | CTA: Start Wild Wolf today
Blog 5 — Human-grade vs regular dog supplements: what's the difference?
H2s: What "human-grade" actually means | Feed-grade ingredients explained | The processing difference | Bioavailability comparison | Why Wild Wolf uses human-grade
Target keyword: "human grade dog food australia" | CTA: Shop Wild Wolf

6 Claims Wild Wolf Can Make (With Evidence)

1. "Made from human-grade beef organs" — True. Sourced to human food standard. Verifiable claim.
2. "Freeze-dried to preserve nutrients" — True. Freeze-drying retains 90-98% of nutrients vs 10-60% with heat processing. Backed by food science literature.
3. "No synthetic vitamins" — True if no vitamin premix is added. Must verify with manufacturer.
4. "Made in Australia" — True. Ships from QLD. Verifiable.
5. "Beef organs are more bioavailable than synthetic vitamins" — True. Supported by comparative absorption studies on heme vs non-heme iron, organic vs inorganic zinc, retinol vs beta-carotene.
6. "Dogs evolved eating organ meats" — True. Ancestral canid diet is well-documented. Wild canids consume organs first.

90-Day Authority Content Plan

MonthThemeGoalContent
Month 1Kibble TruthCreate awareness + curiosityWeekly kibble fact posts, "things about dog food that should make you angry" TikToks
Month 1Introduce OrgansEducate on beef organsBeef liver deep dive, ancestral diet posts, "wolves eat organs first" content
Month 2Condition-SpecificBuild problem-awarenessItchy skin, joint pain, low energy — root cause posts linking to nutrition
Month 2Social ProofBuild trustCustomer results, real dogs, before/after stories
Month 3Expert CredibilityEstablish authorityVet collaborations, science citations, ingredient breakdown series
Month 3CommunityBuild wolfpackUGC campaigns, dog photo reposts, community Q&A

📧 Klaviyo

All 4 missing email flows — full copy ready to paste into Klaviyo templates.

Email List

QWASHN
Main list ID

Existing Flows

5
Subscription flows (live)

Flows to Build

4
Welcome, Cart, Post-Purchase, Winback

Setup

Trigger: Joined Email List (QWASHN) | 3 emails | Goal: educate + first purchase

Email 1 — Immediate

Subject: Welcome to the pack 🐺 | Preview: You just made a great decision for your dog.
Hi {{first_name|default:'there'}}, Welcome to Wild Wolf. You're here because you care about what goes into your dog's body. So do we. Here's what Wild Wolf actually is: A daily multivitamin powder made from human-grade beef organs and greens — freeze-dried to preserve every nutrient. One scoop in their bowl every morning. Not synthetic vitamins. Not fillers. Real food ingredients that your dog's body actually recognises. What most dog owners don't know: Even premium kibble is processed at temperatures that destroy a significant portion of its natural nutrients. Wild Wolf fills what cooking takes out — every single day. → Shop Wild Wolf: wildwolf.com.au 🇦🇺 Made in Australia | Free shipping | 60-day money-back guarantee The Wild Wolf team 🐺

Email 2 — Day 2

Subject: The truth about premium kibble (even the expensive stuff) | Preview: This is what's happening before the food hits your dog's bowl.
Hi {{first_name|default:'there'}}, Quick question: do you know what temperature dog kibble is cooked at? Most premium kibble is processed at temperatures between 120–220°C. At those temperatures, a significant portion of natural enzymes, vitamins, and bioavailable nutrients are degraded before the food is even packaged. So your dog eats. The label says "complete and balanced." But they're running on a fraction of the nutrition the ingredients started with. This is why even dogs on expensive food show signs of nutritional gaps: • Dull coat • Low energy • Stiff joints • Digestive issues • Itchy skin and paw licking That's where Wild Wolf comes in. Our beef liver, heart, and kidney are freeze-dried — not cooked. Freeze-drying removes moisture without heat, preserving up to 97% of the original nutrients. One scoop in their bowl. Every day. → Try Wild Wolf — 60-day guarantee: wildwolf.com.au The Wild Wolf team 🐺

Email 3 — Day 5

Subject: Real liver. Real heart. Real results. | Preview: Here's exactly what's in Wild Wolf and why it works.
Hi {{first_name|default:'there'}}, Let's talk ingredients. Beef Liver — The most nutrient-dense food on earth. Rich in Vitamin A, B12, iron, CoQ10, and folate. Supports liver function, immune health, and energy production. Beef Heart — The best natural source of CoQ10 — critical for heart function and cellular energy. Also packed with taurine, B vitamins, and iron. Beef Kidney — High in B12, selenium, and omega-3s. Supports kidney function and detoxification. Selenium is often deficient in Australian dogs due to selenium-poor soils. Greens Blend — Antioxidants, phytonutrients, and fibre that support immune function, digestion, and inflammation control. All freeze-dried. All human-grade. All in one scoop. This is Wild Wolf. → Get your first bag — free shipping: wildwolf.com.au Use code WELCOME10 for 10% off your first order. The Wild Wolf team 🐺

Setup

Trigger: Added to cart, no purchase | Email 1: 1 hour | Email 2: 24 hours

Email 1 — 1 hour

Subject: You left something behind 🐾 | Preview: Your dog's daily multivitamin is waiting.
Hi {{first_name|default:'there'}}, Looks like life got in the way — your Wild Wolf order is still in your cart. Just a reminder of what you're getting: ✅ Human-grade beef organs and greens ✅ Freeze-dried to preserve nutrients ✅ One scoop in their bowl daily ✅ Made in Australia ✅ Free shipping ✅ 60-day money-back guarantee If you didn't finish because you're unsure — that's exactly what the guarantee is for. No risk. → Complete your order: wildwolf.com.au/cart The Wild Wolf team 🐺

Email 2 — 24 hours

Subject: Still thinking about it? Here's what dog owners say. | Preview: Real results from real dogs.
Hi {{first_name|default:'there'}}, Sometimes you just need to see it working before you commit. Here's what Wild Wolf owners say: "Biscuit's been on premium kibble his whole life. Three weeks on Wild Wolf and his coat is softer than it's been in years — and he's actually wanting his morning run again." — Sarah M., Sydney 🐕 "Mia had been slowing down — we just put it down to age. Six weeks in and she's doing laps of the backyard again." — James T., Brisbane 🐕 "The paw licking has basically stopped. His skin is calmer, his energy is up." — Renee K., Melbourne 🐕 Every order comes with a 60-day money-back guarantee. If you don't see a difference, you don't pay. → Complete your order: wildwolf.com.au/cart The Wild Wolf team 🐺

Setup

Trigger: First purchase placed | 4 emails: Day 1, Day 7, Day 21, Day 45 | Goal: retention + reviews

Email 1 — Day 1

Subject: Your Wild Wolf is on its way 🐺 | Preview: Here's how to get the best results.
Hi {{first_name|default:'there'}}, Your order is being packed in Queensland and will be with you in 2-5 business days (metro) or 5-8 days (regional). How to use Wild Wolf: • Add to wet or dry food — any food works • One scoop per day (see dosage on packaging) • Mix it in or sprinkle on top • Best results with daily consistent use What to expect: Most owners notice changes within 2-4 weeks. Coat and energy often come first. Joint support and digestion usually improve over 4-8 weeks. Think of it like scaffolding — small steps every day build something solid over time. Any questions? Reply to this email — we actually read them. The Wild Wolf team 🐺

Email 2 — Day 7

Subject: One week in — what to look for 👀 | Preview: Here's what's happening inside your dog's body right now.
Hi {{first_name|default:'there'}}, You've been on Wild Wolf for about a week now — great work staying consistent. What's happening right now: The freeze-dried beef organs are being absorbed and the nutrient compounds are starting to build in your dog's system. Most noticeable in week 1-2: coat starts looking slightly glossier, energy may shift, digestion often improves first. What you might notice in weeks 2-4: • Shinier, softer coat • Less shedding • More consistent energy • Better digestion • Less itching or paw licking Quick tip: If your dog is picking around the powder — try mixing it with a small amount of warm water first to make a paste, then add to food. Works every time. Keep going — the best results are still ahead. The Wild Wolf team 🐺

Email 3 — Day 21

Subject: Three weeks on Wild Wolf — noticed anything? 🐾 | Preview: We'd love to hear how your dog is going.
Hi {{first_name|default:'there'}}, Three weeks in. This is usually when owners start to notice the real changes. How is your dog going? More energy? Better coat? Less scratching? If you're happy with how things are going, an honest review means the world to us: → Leave a review (takes 2 minutes): wildwolf.com.au As a thank you — here's 10% off your next order: THANKYOU10 The Wild Wolf team 🐺

Email 4 — Day 45

Subject: Running low on Wild Wolf? 🐺 | Preview: Keep the streak going.
Hi {{first_name|default:'there'}}, It's been about 45 days — you're probably getting close to the end of your first bag. A daily supplement only works with daily consistency. If you run out and skip days, you lose the progress you've built. Reorder now so there's no gap: wildwolf.com.au Subscribe and save: Switching to a subscription saves you money and means you never run out. Cancel anytime. Your dog's routine is working. Keep it going. The Wild Wolf team 🐺

Setup

Trigger: No purchase in 90 days | 2 emails: Day 90, Day 100 | Goal: reactivate lapsed customers

Email 1 — Day 90

Subject: Your dog misses this 🐾 | Preview: It's been a while. Here's a reason to come back.
Hi {{first_name|default:'there'}}, It's been a little while since you last ordered Wild Wolf. We get it — life gets busy. But consistent daily nutrition is where the real results come from. If you stopped because: • You didn't notice results yet — most deeper benefits (joints, immune, coat quality) take 6-8 weeks of daily use to fully show • You ran out and forgot to reorder — easy fix • Cost was a factor — reply to this email, we'll work something out We want your dog to feel their best. → Come back to Wild Wolf: wildwolf.com.au Use COMEBACK15 for 15% off your next order. The Wild Wolf team 🐺

Email 2 — Day 100 (final)

Subject: Last one from us — 15% off, expires soon | Preview: We'll leave you alone after this. Promise.
Hi {{first_name|default:'there'}}, We don't want to be annoying — this is our last email on this. But before we go quiet: your dog's nutritional gaps don't fix themselves. And we genuinely believe Wild Wolf is the best thing you can add to their bowl. 15% off. Code: COMEBACK15 Valid for 7 days. → Claim your discount: wildwolf.com.au If you've moved on, no hard feelings. We hope your dog is thriving. The Wild Wolf team 🐺

🧬 Science & Ingredients

The research behind Wild Wolf — ingredients, conditions, and the science that backs every claim.

🫀 Beef Liver — Nature's Multivitamin

Ingredient #1

The liver is the body's primary metabolic and filtration organ — and its greatest nutrient storage depot. Ancestrally, the liver was the most prized part of a prey animal, consumed first by predators. It is the single most nutrient-dense food on Earth.

Nutrient Per 100g Why It Matters
Vitamin B12111mcg4,629% RDI — nerve function, red blood cells, DNA synthesis, energy
Vitamin A (Retinol)4,900mcg RAEWorld's richest source — vision, immune function, skin health, gene expression
Iron (Heme)6.2mgAbsorbed at 25–35% vs 2–15% for plant iron — oxygen transport and energy
Copper9.8mgRichest food source — antioxidant enzyme (SOD), collagen synthesis, iron metabolism
Folate (B9)290mcgRichest food source — DNA synthesis, cell division, homocysteine regulation
Riboflavin (B2)2.76mgHighest of any food — energy metabolism, antioxidant recycling
CoQ10~3.9mgMitochondrial energy and fat-soluble antioxidant
Zinc4.2mgImmune function, skin integrity, wound healing — bioavailable heme form
Selenium36mcgThyroid function, glutathione peroxidase (master antioxidant)
Choline418mgBrain development, liver function, methylation pathways
Protein26gComplete protein, all 10 essential amino acids, 93%+ digestibility
Wild Wolf Angle
Beef liver is the original multivitamin — nature's most concentrated, bioavailable source of the nutrients dogs evolved to get from their prey. Wild Wolf freeze-dries it at its nutritional peak, preserving every vitamin, mineral, and enzyme. Retinol from liver is absorbed 3–6x more efficiently than synthetic vitamin A. Heme iron absorbs at 25–35% vs 2–15% for plant iron.
Coat & Skin ✓Energy ✓Immune ✓Vision ✓Brain ✓Gut ✓

💚 Beef Heart — Nature's Pre-Workout

Ingredient #2

The heart is cardiac muscle — a specialised muscle that never stops working. It is uniquely rich in the nutrients required for sustained, high-output energy production. Beef heart is the single richest food source of CoQ10 on Earth.

Nutrient Per 100g Why It Matters
CoQ102.5–3.2mgHighest food source on Earth — powers mitochondrial ATP synthesis in every cell
Taurine68mgHeart muscle function, brain health, retinal function — deficiency linked to DCM
Vitamin B1210mcg417% RDI — nerve function, energy metabolism
Iron (Heme)4.3mgHigh bioavailability — oxygen transport and energy
Collagen & ElastinSignificantJoint support, skin structure, cardiovascular tissue integrity
Selenium25mcgThyroid function, master antioxidant system
Niacin (B3)7.5mgNAD+ production, energy metabolism, DNA repair
Wild Wolf Angle
CoQ10 declines with age and most dogs have chronically low levels on standard diets from puppyhood. Wild Wolf's freeze-dried beef heart delivers the world's richest food-form CoQ10 in ubiquinol form (the active, reduced form) — far more bioavailable than synthetic ubiquinone supplements. Taurine deficiency is directly linked to dilated cardiomyopathy (DCM) in dogs.
Energy ✓Heart Health ✓Joints ✓Brain ✓Vision ✓

🫘 Beef Kidney — The Selenium Powerhouse

Ingredient #3

The kidney is the body's filtration system — responsible for blood purification, hormone production (including erythropoietin for red blood cell production), and electrolyte balance. It is extraordinarily rich in selenium and B vitamins.

Nutrient Per 100g Why It Matters
Selenium141mcgOne of the highest food sources — thyroid activation, glutathione peroxidase, antioxidant defence
Vitamin B1227mcg1,125% RDI — energy metabolism, nervous system
Riboflavin (B2)2.5mgEnergy metabolism, FAD cofactor for antioxidant pathways
Iron (Heme)4.6mgHigh bioavailability heme iron — oxygen transport
Zinc2.3mgImmune function, enzyme systems, wound healing
Omega-3 (ALA)PresentAnti-inflammatory fatty acids supporting skin, joints, and brain
Wild Wolf Angle
Kidney is the selenium king. Selenium activates the thyroid hormones that control metabolism, energy, and immune response. Most kibble uses inorganic sodium selenite — poorly absorbed and requiring multiple conversion steps. Wild Wolf's kidney provides organic selenium in its native selenoprotein form, immediately usable by the body.
Thyroid ✓Antioxidant ✓Energy ✓Immune ✓

🌿 Greens Blend — The Gut & Antioxidant Layer

Ingredient #4

Dogs in the wild consumed the stomach contents of prey — pre-digested greens full of plant phytonutrients, enzymes, and prebiotic fibre. The greens blend in Wild Wolf replaces this missing layer of nutrition absent from all-meat or all-kibble diets.

Prebiotic Fibre
Feeds beneficial gut bacteria (Bifidobacterium). Increases microbiome diversity by up to 10x vs fibre-free diets.
Antioxidants
Polyphenols and flavonoids neutralise free radicals in inflamed joint tissue and skin cells.
Vitamin K
Blood clotting, bone mineralisation, cardiovascular health. Often absent in organ-only diets.
Magnesium
300+ enzyme reactions, muscle relaxation, nerve signalling, sleep quality.
Plant Enzymes
Amylase, protease — support digestion and reduce the digestive burden of processed food.
Chlorophyll
Natural detoxification support, reduces body odour, supports red blood cell production.
Wild Wolf Angle
Organs without greens is half a diet. Wild Wolf is built like prey — the organ density of a kill plus the phytonutrients of the stomach contents. This is why the organ + greens formula covers what no single-ingredient supplement can.

🦴 Joint Pain / Osteoarthritis

1 in 5 dogs
AU Prevalence
1.2M+ dogs
Vet Cost/yr
$500–$3,000
Onset
5–7 years
Omega-3s suppress pro-inflammatory cytokines (IL-1, TNF-α) that degrade joint cartilage. Beef heart is the world's richest food source of CoQ10 — essential for chondrocyte energy. Beef liver provides vitamin A for cartilage maintenance. Dogs on omega-3s show 38% improvement in mobility scores within 6–8 weeks.
Hook: "80% of dogs over 8 have arthritis. Most owners don't know until it's too late."

🐾 Skin & Coat / Atopic Dermatitis

#1 vet visit reason
AU Prevalence
25% of vet visits
Vet Cost/yr
$400–$2,500
Industry Cost
$200M+ AUD
Vitamin A from beef liver regulates epidermal differentiation — absorbed 3–6x more efficiently than synthetic forms. Zinc supports skin barrier integrity. Omega-3 supplementation reduces skin inflammation by 50% in clinical studies. Dogs on whole-food organ diets show improved coat gloss within 4–6 weeks.
Hook: "Your dog's itchy skin isn't just allergies — it's a nutritional SOS."

🦠 Digestive Issues / Gut Dysbiosis

30% of dogs
Kibble Starch
30–60%
Dogs' amylase
28x less than humans
Vet Cost/yr
$300–$1,500
Natural enzymes in organ meats are destroyed above 48°C — freeze-drying preserves them completely. The greens blend provides prebiotic fibre that increases Bifidobacterium by 10x. Dogs fed minimally processed diets show significantly more diverse gut microbiomes (Univ. of Helsinki, 2021).
Hook: "Dogs weren't designed to eat biscuits. Their gut bacteria know it."

🛡️ Immune System Dysfunction

Gut = 60% of immune system
Zinc from organ meats (heme-associated, 40–60% more bioavailable than zinc oxide in kibble) directly regulates T-cell function and natural killer cell activity. Selenium activates glutathione peroxidase — the master antioxidant. Vitamin A from liver is critical for mucosal immunity (the body's first barrier against pathogens).
Hook: "60% of the immune system is in the gut. Are you feeding it right?"

⚡ Low Energy / Lethargy

25% of owners report
B12 in liver
4,629% RDI
CoQ10 in heart
2.5–3.2mg/100g
Cellular energy requires B12 (nerve health), iron (oxygen transport), CoQ10 (mitochondrial ATP synthesis), and selenium (thyroid activation). Beef organs provide all in native bioavailable form. Most owners report visibly increased energy within 2–4 weeks of starting Wild Wolf.
Hook: "Is your dog 'lazy' or nutrient-depleted? There's a difference."

🚫 Food Allergies & Sensitivities

10–15% of dogs
Kibble extrusion at 160–180°C creates Advanced Glycation End-products (AGEs) — novel protein structures the immune system attacks as foreign. Wild Wolf uses human-grade proteins in their native, undenatured form. Vitamin A and zinc from liver directly support gut barrier integrity — the root cause of most food sensitivities.
Hook: "Your dog isn't allergic to chicken. They're allergic to what was done to it."

⚖️ Obesity & Weight Management

41–45% of AU dogs overweight
High-starch kibble triggers insulin spikes and promotes fat storage. Whole-food protein from organs creates stronger satiety hormones (GLP-1, PYY) than processed protein. Wild Wolf is nutrient-dense, not calorie-dense — a small daily dose supports metabolic function, thyroid health (selenium), and mitochondrial energy without empty calories.
Hook: "Nearly half of Australian dogs are overweight. The kibble industry helped make it happen."

🧠 Cognitive Decline (CCD)

28% of dogs 11–12yrs
Choline from beef liver is critical for myelin synthesis and neurotransmitter production. B12 maintains nerve conduction velocity. Taurine from beef heart is neuroprotective. DHA accumulates in the brain — dogs with higher omega-3 status show slower cognitive decline and better spatial memory retention in aging studies.
Hook: "Is your senior dog forgetting things? Their brain might be running on empty."

🦷 Dental Disease

80% of dogs by age 3
Zinc and vitamin C cofactors from organs support gum tissue integrity and immune response to oral bacteria. High-starch kibble is a primary driver of oral dysbiosis — it feeds pathogenic bacteria. Vitamin A maintains the mucosal lining of the gums. Dental disease is 5–6x more expensive to treat than prevent.
Hook: "80% of dogs have dental disease by age 3. Kibble starches are feeding the wrong bacteria."

⚠️ What Kibble Does to Nutrients

Processing Temp
160–180°C
Extrusion temperature. Destroys most heat-sensitive nutrients.
Vitamin Loss
40–80%
B vitamins and vitamin C lost during processing. Replaced with synthetic versions.
Enzyme Destruction
100%
All naturally occurring digestive enzymes destroyed above 48°C.
Starch Content
30–60%
Dogs produce 28x less amylase than humans. Starch = gut stress.
Metric Standard Kibble Wild Wolf
Processing temp160–180°C−40°C (freeze-dried)
Vitamin formSynthetic add-backsNative whole-food form
Vitamin A bioavailabilityRetinyl palmitate (synthetic)Retinol from liver (3–6x more absorbed)
Iron bioavailabilityNon-heme iron (2–15% absorbed)Heme iron (25–35% absorbed)
Zinc bioavailabilityZinc oxide (poorly absorbed)Heme zinc (40–60% more bioavailable)
EnzymesNone (heat destroyed)Intact (freeze-drying preserves them)
CoQ10None2.5–3.2mg/100g from beef heart
TaurineVariable / often absent68mg/100g from beef heart
Protein structureDenatured (AGE compounds formed)Native, undenatured, recognizable

❄️ Why Freeze-Drying Matters

Processing Temp
−40°C
Cold vacuum process. No heat. No nutrient loss.
Nutrient Retention
97–99%
vs 40–80% loss in cooking or extrusion.
Shelf Life
18–25 mo
Without preservatives. Moisture removed to <2%.
Bioavailability
Intact
All enzymes, cofactors, and vitamins in active form.
Method Temp Nutrient Retention Enzymes Intact?
Freeze-Drying (Wild Wolf)−40°C97–99%✓ Yes
Air-Drying50–70°C70–85%Partial
Baking / Oven150–200°C30–60%✗ No
Kibble Extrusion160–180°C20–40%✗ No

🐺 The Ancestral Diet — What Dogs Evolved Eating

Dogs domesticated from wolves ~15,000 years ago. For 14,900 of those years, they ate prey — whole animals including organs, blood, bone, and stomach contents. Commercial dry kibble has existed for ~75 years. Dogs' digestive systems have not meaningfully adapted.

Prey Animal: Organs
10–15%
of total prey body weight. Always eaten first by wild canids.
Years eating whole prey
14,900
of 15,000 years of dog domestication.
Years eating kibble
~75
0.5% of their evolutionary history.
Why Wolves Target Organs First
Wild canids consistently consume organs (liver, heart, kidney) before muscle meat. This isn't preference — it's evolution selecting for the behaviours that met nutritional needs most efficiently. Organs are nutrient-dense in ways muscle meat cannot match. Your dog's love of liver is 15,000 years of ancestral wisdom encoded in their instincts.
The Wild Wolf Bridge
Wild Wolf doesn't replace your dog's food — it fills the evolutionary gap. It delivers what 15,000 years of biology designed your dog to consume: freeze-dried beef organs (liver, heart, kidney) + greens, in a form that takes 3 seconds to add to any bowl. The daily multivitamin nature already designed.

🌐 Website

Copy improvements, trust builders, conversion optimisation for wildwolf.com.au

Current Site — What's Missing vs Competitors

ElementWild Wolf NowMighty Munch / Dog YearsPriority
Hero statement❌ Weak / missingStrong clear value propFix first
Social proof / reviews❌ None visibleHundreds of reviews, quotes, locationsFix first
Ingredient story❌ Not prominentIngredient breakdown, science sectionHigh
Founder story❌ Missing"By pet parents for pet parents"High
Differentiation❌ Not clearClear vs categoryFix first
Guarantee prominentIn FAQ onlyOn every page, above foldHigh
Made in AustraliaNot prominent🇦🇺 badge everywhereHigh
How it worksIn FAQDedicated section with visualsMedium
Before/after or results❌ NoneCustomer transformation storiesHigh

Recommended Hero Section

Above the fold — first thing visitors see
Australia's only daily multivitamin made from human-grade beef organs and greens.
One scoop. Every day. In their bowl. Freeze-dried to preserve every nutrient your dog's food is missing.
🇦🇺 Made in Australia | 💰 60-Day Money-Back Guarantee | 🚚 Free Shipping | ✅ Human-Grade Ingredients
Not another supplement. Real food.
Most dog multivitamins are synthetic vitamins pressed into a chew. Wild Wolf is different. It's made from freeze-dried beef liver, heart, kidney and greens — human-grade ingredients that your dog's body actually recognises and absorbs. Think of the difference between taking a synthetic Vitamin C tablet and eating an orange. Same category. Completely different quality. One scoop in their bowl. Every single day. That's Wild Wolf.
Even premium kibble leaves gaps.
Dog food is processed at temperatures that degrade a significant portion of its natural nutrients. The protein, the enzymes, the vitamins — reduced before it ever hits the bowl. Wild Wolf fills what processing takes out. Every day. In every bowl.

Review Strategy

1. Email all existing customers with a personal note asking for honest feedback
2. Offer a small reward (10% off next order) for leaving a review
3. Use the templates below as reference for what a GREAT review looks like
4. Add Shopify Reviews app or Judge.me to display them on site

⭐️⭐️⭐️⭐️⭐️ Sarah M. — Sydney NSW

Golden Retriever, 7 years old | Template / aspirational example
"Honestly didn't expect much — Biscuit's been on premium kibble his whole life and I thought he was doing fine. But my vet mentioned his coat was looking a bit dull and his joints were starting to stiffen up on morning walks. Added Wild Wolf to his bowl three weeks ago and I genuinely can't believe the difference. He's back to wanting a run in the morning. His coat is softer than it's been in years. I don't write reviews ever but this one felt worth it."
Why it works: starts skeptical, specific symptoms, specific results, says "I don't write reviews"

⭐️⭐️⭐️⭐️⭐️ James T. — Brisbane QLD

Labrador, 9 years old | Template / aspirational example
"Mia had been slowing down a lot — we just put it down to age. She's 9 so we figured that was just where we were at. A friend told me about Wild Wolf and I figured it was worth a try since it was Australian made and had a money back guarantee. Six weeks in and she's doing laps of the backyard again. I actually got a bit emotional watching her play with my kids like she used to. Just one scoop in her food every morning. It's become part of our routine."
Why it works: relatable acceptance of decline, emotional payoff, mentions guarantee naturally

⭐️⭐️⭐️⭐️⭐️ Renee K. — Melbourne VIC

Spoodle, 4 years old | Template / aspirational example
"Archie has had chronic itchy skin and paw licking since he was a puppy. We've tried everything — special shampoos, hypoallergenic food, steroid cream from the vet. Nothing lasted. Started Wild Wolf about a month ago and the paw licking has basically stopped. His skin is calmer, his energy is up, and his coat is actually shiny for the first time. I genuinely wish I'd found this sooner. Worth every cent."
Why it works: long history of failed solutions, specific symptom (paw licking), multiple results

Review Request Email Template

Subject: How is [dog name] going? 🐾 Hi [First Name], It's been a few weeks since you started Wild Wolf — we just wanted to check in. Have you noticed any changes in [dog name]? Energy, coat, digestion, anything at all — we'd love to hear. If you're happy with how things are going, an honest review means the world to us (and helps other dog owners find us). It only takes 2 minutes → [Review Link] As a thank you — here's 10% off your next order: THANKYOU10 The Wild Wolf team 🐺 wildwolf.com.au

Recommended Image Order

Updated 2026-03-15
PositionSlideWhy
1stSlide 3 — ReviewsLead with social proof — trust before features
2ndSlide 5 — Dog eating from bowl + dosageShows product in use, real dog, clear instructions
3rdSlide 2 — Comparison tableHandles "why not just use X" objection
4th+Remaining slidesBenefits, ingredients etc.
PULLSlide 4 — AI VetAI-generated photo destroys trust — remove immediately

Slide 3 — Reviews ✅ Keep, minor fixes

Your best slide. Real dogs, real names, real breeds. Move to position 1.
- Real dog photos (Cashmere the Dachshund, Ronnie the Kelpie, Boss the Groodle) - Green stacked card format is clean and readable - Specific results mentioned = believable - Dog names + breeds = authenticity
Change: "Since filling his vitamin deficiencies" To: "Since starting Wild Wolf" Keep everything else exactly as is. The real dog photos are doing the heavy lifting.

Slide 5 — Dog Eating From Bowl ✅ Keep, minor fixes

Most authentic slide. Real dog. Real moment. Clear dosage. Move to position 2.
- Real dog eating from bowl = most trustworthy image on entire page - Dosage chart is clear and genuinely useful - Shows product in actual use - Warm, authentic feel
Change: "Perfectly Crafted for Pups of Any Size" To: "For Dogs of Any Size" Add one line under the title: "Made from human-grade beef organs & greens" Dosage chart — make weight ranges bigger and bolder. The scoop amount is the key info.
FOR DOGS OF ANY SIZE Made from human-grade beef organs & greens 0–10 kg → 1 scoop daily 10–30 kg → 2 scoops daily 30+ kg → 3 scoops daily

Slide 2 — Comparison Table ✅ Keep, update rows

Strong conversion tool. Handles objections. Move to position 3.
- Comparison format converts well - Green/red tick/cross is clear - Good visual hierarchy
Remove: "Vet-approved formula" (unverified claim — liability) Remove: "No artificial flavors" (weak, nobody cares) Replace with these rows: ✅ Wild Wolf | ❌ Others - Made in Australia - Human-grade ingredients - Freeze-dried, not heat-processed - No synthetic vitamins - No cheap fillers - 60-day money-back guarantee
Change "Others" to "Other Supplements" — more specific, more credible

Slide 4 — AI Vet ❌ PULL IMMEDIATELY

This slide is actively hurting conversions. Remove it.
1. The vet photo is AI-generated — hands, face, clinic backdrop are all tells. Anyone who's seen AI images will clock it and lose trust immediately. 2. The quote sounds like AI copy: "bridge and elevate the nutritional status beyond mere adequacy" — no real vet talks like this. 3. A fake vet endorsement is worse than no vet endorsement. It signals the brand is willing to fake things.
Option A: Pull it entirely. Don't replace until you have a real vet endorsement. Option B: Replace with a second reviews slide — more real dog owner quotes. Option C: Once @jungle_doctor (Dr Chloe Buiting, 171k followers) comes on as an affiliate — use her real photo and quote here. That's worth waiting for.

Slide 1 — Hero Product Shot 🔧 Needs work

Premium look but generic messaging. Fix the copy.
- "Scientifically Formulated" = generic, every supplement says this - Beaker icon undermines the real-food positioning - "Free Wild Wolf Welcome Kit" banner confuses one-time buyers
WILD WOLF DAILY MULTIVITAMIN Freeze-dried beef organs & greens One scoop. Every day. In their bowl. Replace beaker badge with: 🥩 Beef liver, heart & kidney 🌿 Greens blend 🇦🇺 Made in Australia

Subscription vs One-Time — Key Difference

Two variants need different image sets
Slide 1 hero should show: SUBSCRIBE & SAVE ✅ Joint & mobility support ✅ Skin & coat health ✅ Gut & digestion ✅ Immune function ✅ Daily energy & vitality + Free shipping | Cancel anytime + Free Welcome Kit (jar, spoon, guide)
Slide 1 hero should show: WILD WOLF DAILY MULTIVITAMIN Human-grade beef organs & greens Freeze-dried to preserve every nutrient One scoop. Every day. In their bowl. 🇦🇺 Made in Australia | 60-day guarantee

Trust Signals to Add to Site

🇦🇺 Made in Australia badge
Add to header, product page, and footer. AU market responds strongly to this.
💰 60-Day Money-Back Guarantee — above the fold
Currently buried in FAQ. Move it next to the buy button. This is your #1 conversion lever.
✅ Human-grade ingredients callout
This is your biggest differentiator. It needs to be visible within 3 seconds of landing on the page.
🚚 Free shipping banner
Pin to top of every page. "Free shipping on all Australian orders."
⭐️ Review count + rating
Even 10 reviews with 5 stars displayed prominently = massive trust lift. Get Judge.me or Okendo.
📦 Ships from QLD, tracked dispatch
Good — already in FAQ. Move to product page near buy button.

🤝 Affiliates

Influencer outreach, program structure, swipe copy, prospect tracking.

Commission (Micro)

20%
1k–20k followers

Commission (Mid)

15%
20k–100k followers

Commission (Macro)

10-12%
100k+ followers

Vets / Trainers

20%
Any size — priority

Cookie Window

30d
Days tracked

Payout

$50
Min AUD, monthly

What Affiliates Get

✅ Unique 10% discount code for their audience
✅ 20% commission on every sale they drive
✅ Free product bag sent on approval
✅ Ready-made swipe copy, captions, video scripts
✅ Monthly performance report

Ideal Affiliate Profile

AU-based dog owner Regular dog content Health/lifestyle audience Dog mums 25-45 Vet nurses Dog trainers Groomers Golden retrievers Labradors Spoodles

Recommended Tracking Tool

Refersion — integrates directly with Shopify. Generates unique links + codes per affiliate. Tracks clicks, conversions, payouts automatically.

Alternative: Shopify Collabs (built-in, free to start)

Prospect List

25 AU Prospects
Handle Platform Followers Type Priority Status Notes
@the_blueboysInstagram649kLifestyleHIGHNot contactedStaffie owners, advocacy + wellbeing. Already does brand deals.
@winniethecattledogInstagram588kDog MumHIGHNot contactedApril Butler. CEO of @apawlopets — business-savvy affiliate.
@tommybluestaffInstagram377kLifestyleHIGHNot contactedSunshine Coast QLD. Staffy owners extremely health-conscious.
@squidthegriffInstagram347kBreedHIGHNot contactedAdelaide. Brussels Griffon. Premium spenders, brand-partnership-active.
@miss_poppet_the_samoyedInstagram300kBreedHIGHNot contactedMelbourne. Samoyed. "Wolf pack" in bio — natural Wild Wolf tie-in.
@lunas_golden_lifeInstagram283kBreedHIGHNot contactedGolden Retriever. 2.41% engagement. Premium health-focused owners.
@jungle_doctorInstagram171kVetHIGHNot contactedDr Chloe Buiting. Conservation vet. Huge credibility for organ nutrition story.
@ameliathedogtrainerInstagram156kTrainerHIGHNot contactedAmelia Steele. 156k. Trainer recs carry massive trust weight.
@jamiethedogtrainerInstagram146kTrainerHIGHNot contactedJamie. AU dog trainer. Nutrition + training tie-in is natural.
@kylo_and_vader_the_retrieversInstagram108kBreedMEDIUMNot contactedPerth. Golden Retriever duo. Health-obsessed audience.
@itswoofsInstagram170kDog MumHIGHNot contactedMelbourne. Cavoodle. Young, urban, health-aware. Already monetising.
@threegoldenbears_Instagram167kDog MumHIGHNot contacted3 Golden Retrievers. Accepts collabs. High health-focus audience.
@drkatrinaInstagram50k+VetHIGHNot contactedDr Katrina Warren. Australia's most recognised vet. TV/radio career.
@dralexhynesInstagram50k+VetHIGHNot contactedDr Alex Hynes. Emergency vet, Bondi Vet cast. High authority.
@archer.the.gsdInstagram78kBreedMEDIUMNot contactedPerth. GSD. Force-free trained. Raw feeding interest.
@hazel_thecavalierInstagram67kBreedMEDIUMNot contactedMelbourne. Cavalier. Heart-condition breed = nutrition-aware owners.
@kevthewhipInstagram55kDog MumMEDIUMNot contactedSydney. Whippet. Relatable dog mum content. Athletic breed angle.
@rolloshibaInstagram46kBreedMEDIUMNot contactedPerth. Shiba Inu. Listed with Power Pets Agency. Easy to book.
@winstonandbettycockerInstagram46kBreedMEDIUMNot contactedSydney. Cocker Spaniels. Active collab history with discount codes.
@eddie.thechihuahuaInstagram46kLifestyleMEDIUMNot contactedMelbourne. Chihuahua. Has professional collab email. Actively seeking deals.
@morty_thepugInstagram28kBreedMEDIUMNot contactedAdelaide. Pug + Frenchie. Brachycephalic owners = health-vigilant.
@myaussietribeInstagramTBCBreedMEDIUMNot contacted3 Aussie Shepherds + Great Dane. Beach lifestyle, very AU aesthetic.
@herecomesyodapupInstagram18kLifestyleLOWNot contactedMelbourne. Moodle. Travel lifestyle. Actively seeks collabs.
@tully_thekelpiexInstagram15kDog MumLOWNot contactedNSW. Kelpie. Young female owner. Also on TikTok.
@bondibehaviouristInstagram16kTrainerLOWNot contactedIan Shivers. Sydney. Behaviourist since 2007. High trust micro-influencer.

Total Micro Creators

54
All under 10k followers

Verified

33
Ready to DM

Needs Check

21
Manual Instagram verify first

Hit First

4
Raw / nutrition advocates

🔥 Priority 1 — Raw & Nutrition Advocates

Hit These First
Already care about ingredients. Will connect with the beef organs angle naturally. Much easier yes than a general dog mum account.
HandleFollowersVerifiedNotes
@functionalcanine7,000✓ VerifiedQualified Canine Nutritionist. Raw/natural feeding advocate. Highest credibility of the group.
@theorganicdog_6,000✓ VerifiedOrganic/natural dog food advocate. Direct alignment with Wild Wolf's ingredient story.
@spotoncaninenutrition5,000✓ VerifiedQLD raw dog food and nutrition consultancy. Natural nutrition advocate.
@rawfeedingau4,000✓ VerifiedAU raw feeding community. Strong alignment with human-grade organ story.

All 54 Micro Creators

Handle Followers Type Breed / Focus Location Verified Notes
@functionalcanine7,000NutritionRaw / NaturalAUQualified Canine Nutritionist. Hit first.
@theorganicdog_6,000NutritionOrganic / NaturalAUDirect alignment with Wild Wolf ingredient story.
@spotoncaninenutrition5,000NutritionRaw NutritionQLDNutrition consultancy. Will get the product.
@rawfeedingau4,000NutritionRaw FeedingAUAU raw feeding community. Human-grade angle is a natural fit.
@archie20_9,500LifestyleLifestyleAU
@mac_cattle_dog9,200BreedCattle DogAU
@milo.n.stella_sheltie.siblings9,000LifestyleSheltieAU
@lil_and_dave_thecockers9,000LifestyleCocker SpanielAU
@haruto.shiba9,000BreedShiba InuAU
@charlie.thecockerspaniel_9,000BreedCocker SpanielAU
@cute_moonbear9,000RescueRescueAU
@gigitheschnauzerr8,100LifestyleSchnauzerMornington Peninsula, VICExplicitly open to UGC collabs.
@goldens.of.australia8,000BreedGolden RetrieverAU
@rescuedogsofaustralia_7,000RescueRescueAU
@petfriendly.sydney7,000LifestyleLifestyleSydney, NSW
@kevin_the_toy_cavoodle7,000BreedCavoodleAU
@bordercollieaustralia7,000BreedBorder CollieAU
@clyvethecollie6,600LifestyleBorder CollieMelbourne, VICSenior dog (9yr) — ideal joint health and vitality story.
@adventurewithalma6,600LifestyleFinnish LapphundSydney, NSWBio explicitly mentions "healthy dog food" — nutrition/adventure crossover.
@frenchie.life.au6,000BreedFrench BulldogAU
@petfriendly.melbourne6,500LifestyleLifestyleMelbourne, VIC
@labradoodle.au6,000BreedLabradoodleAU
@mrbertiebrown5,500LifestyleLifestyleAU
@cavoodle.sisters5,000BreedCavoodleAU
@zoey_thedoodlebear5,000BreedDoodleAU
@dachshund.au5,000BreedDachshundAU
@dogbeach.au5,000LifestyleCoastal / AdventureAU
@groodle.au5,000BreedGroodleAU
@seniordogs.australia4,000LifestyleSenior DogsAUSenior dog angle — joint health, vitality story is perfect.
@kelpies.of.australia4,000FarmKelpieAU
@aussie.shepherd.australia4,000BreedAussie ShepherdAU
@spoodle.australia4,000BreedSpoodleAU
@badgal_peaches4,000LifestyleLifestyleAU
@aussiedogadventures4,500LifestyleAdventureAU
@roger.and.ralph4,500LifestyleLifestyleAU
@dogagility.australia4,500SportAgilityAU
@nino.the.cavoodle4,500BreedCavoodleAU
@cleothecavalier4,700⚠️ CheckCavalierAUCheckVerify on IG before DM.
@apollo_the_english_setter5,300⚠️ CheckEnglish SetterAUCheckVerify on IG before DM.
@sarge_the_maremma4,700⚠️ CheckMaremmaAUCheckVerify on IG before DM.
@rolex_the_toy_cavoodle4,000⚠️ CheckCavoodleAUCheckVerify on IG before DM.
@cavoodlefranklin3,500⚠️ CheckCavoodleAUCheckVerify on IG before DM.
@lewis_cavoodle3,200⚠️ CheckCavoodleAUCheckVerify on IG before DM.
@myko.mochi3,100⚠️ CheckLifestyleAUCheckVerify on IG before DM.
@zarathefrenchieb3,000⚠️ CheckFrench BulldogAUCheckVerify on IG before DM.
@miles.the.cavoodle3,000⚠️ CheckCavoodleAUCheckVerify on IG before DM.
@fosterdog_au3,000⚠️ CheckRescue/FosterAUCheckVerify on IG before DM.
@roger.the.cavoodle3,800⚠️ CheckCavoodleAUCheckVerify on IG before DM.
@aussie.farmdog3,500⚠️ CheckFarm DogAUCheckVerify on IG before DM.
@dogsofmelbourne_9,000⚠️ CheckLifestyleMelbourne, VICCheckVerify on IG before DM.
@greymuzzle.australia2,500⚠️ CheckSenior DogsAUCheckVerify on IG before DM.
@littlejsausages2,200⚠️ CheckDachshundAUCheckVerify on IG before DM.
@littledobbyrorybear1,400⚠️ CheckDog MumAUCheckVerify on IG before DM.
@julesbabyjuno1,500⚠️ CheckLifestyleAUCheckVerify on IG before DM.
@roger.the.cavoodle3,800⚠️ CheckCavoodleAUCheckVerify on IG before DM.

AU Community & Fan Pages

42 Accounts
Fan pages, breed communities, meme pages, rescue orgs — great for gifting, collabs, and organic reach. Lower follower counts but high engagement within niche audiences.
Handle Type Priority
@dogsofsydneyFan PageHIGH
@dogsofmelbourneFan PageHIGH
@dogsofaustraliaFan PageHIGH
@cavoodlesofaustraliaBreedHIGH
@cavoodleloveBreedHIGH
@goldensofaustraliaBreedHIGH
@goldenretrieversaustraliaBreedHIGH
@thedailywag.auLifestyleHIGH
@aussiedogadventuresLifestyleHIGH
@dogmumaustraliaLifestyleHIGH
@thepawrentauLifestyleHIGH
@dogtrainingaustraliaTrainingHIGH
@pupdateaustraliaMemeHIGH
@dogsoinstagram_auMemeHIGH
@rspca_australiaRescueHIGH
@dogloversshowauLifestyleHIGH
@furrymunchkinsPhotographyHIGH
@lifewithdogs.auLifestyleHIGH
@aussie.dog.mumLifestyleHIGH
@mutterings.auMemeHIGH
@dogtrainingwithkateTrainingHIGH
@doodlesofaustraliaBreedHIGH
@healthydogsaustraliaLifestyleHIGH
@petfoodreviewsauLifestyleHIGH
@naturalrawdiet.auLifestyleHIGH
@cavoodlequeenauBreedHIGH
@ragamuffinpetphotographyPhotographyMEDIUM
@ellaandfriends.auPhotographyMEDIUM
@labradorsofahstraliaBreedMEDIUM
@aussiespoodlesBreedMEDIUM
@kelpie.crewBreedMEDIUM
@snappypetphotographyPhotographyMEDIUM
@bekindtodogs_auTrainingMEDIUM
@k9kraftsmanTrainingMEDIUM
@australiandogrescueRescueMEDIUM
@adoptdontshopaustraliaRescueMEDIUM
@petrescuesydneyRescueMEDIUM
@australianshepherd_auBreedMEDIUM
@woofpackaustraliaLifestyleMEDIUM
@dogmumstyleLifestyleMEDIUM
@outbackdogs_auLifestyleMEDIUM
@groodle.gang.auBreedMEDIUM

Total Prospects

26
Creators + Influencers

DM Sent

0
Outreach done

Replied

1
@itsalfieandme ✅

Product Sent

0
Bags shipped

Posted

0
Content live

Active Affiliates

0
Earning commission

Outreach Pipeline

Handle Followers Type Priority DM Status Product Posted Notes Action

📦 Product Shipping Queue

Waiting on address:
• @itsalfieandme — email sent 2026-03-16, reply received, awaiting postal address

Rules for DM Outreach

✅ Always use the dog's name if they have one
✅ Keep it under 5 lines
✅ End with a question so they have to respond
❌ Never mention commissions or affiliates in the first DM
❌ Never pitch — just gift

🐶 Dog Mum / Lifestyle Accounts

Casual, warm, peer-to-peer
Hey [name]! 🐾 We've been following [dog name] and honestly they're such a vibe. We'd love to gift you some Wild Wolf to try with [dog name] — it's a daily multivitamin powder made from human-grade beef organs and greens. No strings, just think your pup would love it. Would that be cool? 🐺

🩺 Vets / Vet Nurses

Professional but warm, no pressure
Hey [name]! We really love your content — you clearly care about dog health the right way. We'd love to send you some Wild Wolf to try — it's a daily multivitamin powder made from human-grade beef organs + greens, freeze-dried to preserve nutrients. No ask, no pressure — just want to get it in the hands of people who actually know dogs. Happy to send a bag if you're keen? 🐾

🎯 Dog Trainers

Nutrition + behaviour tie-in
Hey [name]! Love what you're doing — the way you talk about dogs is refreshing. We make Wild Wolf — a daily multivitamin for dogs from human-grade beef organs and greens. Nutrition and behaviour are more connected than most people realise, and we'd love to get it in front of someone like you. Would you be up for us sending a bag to try? 🐺

📩 Follow-up (if no reply after 5 days)

One gentle bump, then leave it
Hey! Just wanted to bump this in case it got buried 🐾 Happy to sort a bag for [dog name] if you're keen — totally no strings. Let me know! 🐺

🤝 After They Post (affiliate offer)

Only send AFTER they post about it organically
Hey [name]! So stoked you shared that — [dog name] looks amazing 🐾 We'd love to set you up with your own code to share with your followers if you're keen — gives your audience 10% off and you'd get a commission on every sale. Zero pressure, just thought you'd be a natural fit. Let me know if that sounds good? 🐺

Total Clinics

53
All with email addresses

HIGH Priority

14
Holistic / integrative / social

With Phone

16
Direct line available

Holistic Focus

3
Top priority for Wild Wolf

HIGH Priority — Outreach First

PracticeLocationEmailPhoneFocusStatus
The Integrative Vet (Dr Che Phillips)Gold Coast, QLDWebsite formIntegrativeNot contacted
Holistic Pet Health AustraliaOnline / AUWebsite formHolisticNot contacted
Fitzroy Veterinary HospitalMelbourne, VICreception@fitzroyvet.com.au(03) 9489 2195GeneralNot contacted
Paddington VetBrisbane, QLDhello@paddingtonvet.com.au(07) 3367 3294GeneralNot contacted
Canberra Veterinary HospitalCanberra, ACTvets@canberravet.com.au02 6241 3333TCVM + BehaviourNot contacted
Northside Veterinary CentreCanberra, ACTinfo@northsidevet.com.au(02) 6182 0111GeneralNot contacted
Cremorne Veterinary HospitalMosman, NSWinfo@cremornevet.com.au(02) 9953 1090GeneralNot contacted
Brighton Veterinary HospitalBrighton, VICinfo@brightonvet.com.au9596 7333GeneralNot contacted
Bentleigh Veterinary ClinicBentleigh, VICreception@bentleighvet.com.au(03) 9557 9500GeneralNot contacted
Indooroopilly Veterinary ClinicBrisbane, QLDreception@indvet.com.au(07) 3878 9766GeneralNot contacted
Wallsend Vet NewcastleNewcastle, NSWreception@newcastlevet.com.au(02) 4951 4222GeneralNot contacted
Cityvet Waterford WestBrisbane, QLDwaterford@cityvet.com.au(07) 3200 3255GeneralNot contacted
Cityvet SpringwoodBrisbane, QLDchatswood@cityvet.com.au(07) 3808 3180GeneralNot contacted
Adelaide VetMultiple, SAWebsite formGeneralNot contacted

Vet Email Template

Subject: Wild Wolf — complimentary product for your team Hi Team at [Practice Name], Hope you're well. My name is Luca, I'm the co-founder of Wild Wolf — a small Australian company based in Byron Bay making a daily multivitamin powder for dogs from human-grade freeze-dried beef organs and greens. We'd love to send a complimentary bag to your clinic for the team to try personally. No obligation, no ask — just want to get it in the hands of people who know dogs. If any of your vets or nurses have dogs of their own, we'd love for them to experience it firsthand. Would you be happy to receive a sample? Happy to pop one in the post this week. Thanks so much, Luca Co-Founder Wild Wolf | wildwolf.com.au --- ✅ Sent to all 53 clinics — 2026-03-16

Replace [dog name], [CODE], and [X weeks] with real details. All copy is plug-and-play.

📸 Caption 1 — The Honest Mum

Dog mums 25–45 | High relatability | Feed or Reel cover
Honest question — how much thought do you put into what goes IN your dog's food? 🐾 I used to think a good bag of kibble was enough. Then I found out it gets cooked at 160–180°C during production. At those temps, most of the vitamins and enzymes are gone before it hits the bowl. They add synthetics back in afterward. I'm not here to scare anyone — but when I found out, I wanted to do something about it. I've been adding Wild Wolf to [dog name]'s food every morning. It's a daily multivitamin powder made from freeze-dried beef organs and greens. Human-grade. Real food. One scoop. [X] weeks in and her coat is stupid shiny. She's also way more interested in breakfast, which honestly tracks. [CODE] gets you 10% off → wildwolf.com.au 🐺 #wildwolf #dognutrition #doghealth #dogmum #realfoodfordogs

📸 Caption 2 — The Expert Take

Vets, trainers, vet nurses | Builds trust and authority
The question I get more than any other: "My dog's on premium food — do they actually need anything else?" Here's the honest answer. Kibble — even the expensive stuff — is processed at temperatures that destroy a significant portion of its nutritional content. B vitamins, enzymes, CoQ10, taurine — most of it doesn't survive extrusion. What's left on the label often reflects what was added back synthetically, not what your dog actually absorbs. Wild Wolf is different. It's a daily multivitamin powder made from freeze-dried beef organs (liver, heart, kidney) and greens. The ingredients never see heat above −40°C. Every vitamin, enzyme, and cofactor is intact and bioavailable. It's not a replacement for good food. It's what fills the gap that processing creates. One scoop in their bowl daily. → wildwolf.com.au Use [CODE] for 10% off your first order.

📸 Caption 3 — The Before/After

Works with photo or reel | High save + share rate
Left: [dog name] [X] weeks ago. Right: [dog name] now. 🐾 Same food. Same walks. One thing changed — I started adding Wild Wolf to her bowl every morning. It's a daily multivitamin powder made from freeze-dried beef organs and greens. Human-grade ingredients. No synthetics. Just the stuff dogs evolved eating, in a form that actually survives long enough to matter. Coat. Energy. Eyes. All of it. If you've been thinking about trying it, [CODE] gets you 10% off → wildwolf.com.au 🐺 #wildwolf #doghealth #dogmum #beforeandafter

📸 Caption 4 — The Short Hook

High-engagement quick post | Stories or feed | 3 seconds to read
Hot take: your dog's "complete and balanced" kibble isn't as complete as you think. Cooked at 180°C. Most nutrients gone. Synthetics added back. Wild Wolf fixes it. Freeze-dried beef organs + greens. One scoop in their bowl. Done. [CODE] → 10% off at wildwolf.com.au 🐺

📸 Caption 5 — The AG1 Comparison

For health-conscious owners | Very shareable | Broad appeal
You take AG1. What does your dog get? 🤔 We obsess over our own nutrition — real food, quality ingredients, no synthetic junk. But most of us are feeding our dogs ultra-processed biscuits and calling it good. Wild Wolf is what AG1 is for humans, but for dogs. A daily multivitamin powder made from human-grade beef organs and greens. Freeze-dried. Bioavailable. One scoop in their food. [dog name] gets it every morning. I get peace of mind. [CODE] → 10% off your first bag → wildwolf.com.au 🐺 #wildwolf #ag1fordogs #doghealth #dognutrition

📱 Stories Sequence — 5 Frames

Swipe-through story series | High saves | Best for product intro
Frame 1 (Hook): "Did you know kibble gets cooked at 160–180°C? Most vitamins don't survive that 😬" Frame 2 (Problem): "Even premium brands add synthetic vitamins AFTER cooking. Your dog's not absorbing what the label says." Frame 3 (Solution): "This is what I add to [dog name]'s bowl every day 👇" [Product flat lay or pouring into bowl] Frame 4 (Explain): "Wild Wolf — freeze-dried beef organs + greens. Human-grade. No heat. Every nutrient intact." "One scoop. That's it." Frame 5 (CTA): "[CODE] for 10% off → wildwolf.com.au 🐺" "Tap the link in my bio ↑"

🎬 Reel Script — 30 Seconds

Talking head or voiceover | Hook → Problem → Solution → CTA
[0–3s] HOOK (on screen text + voice): "The thing I wish someone told me before I spent years buying premium kibble." [3–10s] PROBLEM: "Kibble gets cooked at over 160 degrees. At that temperature, most of the vitamins, enzymes, and nutrients are destroyed. Then they add synthetics back in. Your dog can't absorb synthetic nutrients the same way." [10–20s] SOLUTION: "So I started adding Wild Wolf to [dog name]'s food every morning. It's a daily multivitamin powder made from freeze-dried beef organs and greens. Human-grade. The nutrients are completely intact because they're never heated." [20–27s] RESULT: "One scoop in his bowl. He doesn't even notice. I notice the difference in his coat, his energy, just the way he looks." [27–30s] CTA: "Link in bio. Use [CODE] for 10% off. 🐺"

📧 Email to List

For affiliates with newsletter/email list | Feels personal, not salesy
Subject: Something I've been adding to [dog name]'s bowl every day Hey [first name], A few of you have noticed something in my recent posts and asked about it, so I wanted to share properly. For the past [X] weeks I've been adding Wild Wolf to [dog name]'s food every morning. It's a daily multivitamin powder made from freeze-dried beef organs and greens — liver, heart, kidney. Human-grade ingredients. Nothing synthetic. The short version of why: kibble (even the good stuff) loses a huge amount of its nutritional value during processing. Wild Wolf fills that gap with real, bioavailable nutrients — the kind dogs actually evolved eating. One scoop. [dog name] doesn't taste it. I notice it in her coat and how she moves. They've given me a code to share: [CODE] gets you 10% off your first order. → wildwolf.com.au Australian made. Free shipping. 60-day money-back guarantee. Worth it. [Your name] P.S. If you try it, I'd genuinely love to hear what you notice. Reply back anytime.

💬 TikTok Caption

Short, punchy, hashtag-optimised | Works with any dog content
telling my dog about the nutrients she's been missing 🐾 #wildwolf #doghealth #dogmum #dognutrition #fyp #dogsoftiktok Use [CODE] for 10% off → wildwolf.com.au 🐺